BUSINESS DEVELOPMENT MANAGER – COMMUNITY EDUCATION LIAISON
Grew business in Western Massachusetts territory by securing new nursing home contracts and penetrating new accounts to increase admissions. Landed state’s largest 250-bed facility.Balanced sensitive fine line in selling hospice care with realities of serving as “the face” of the company with families and marketing, trade and clinical teams. Conceived and spearheaded marketing program that grabbed trade-level attention.
§Revenue swelled from $95K to >$1.5M in 2 years.
§Expanded account base by 150% within 30 days by securing first skilled nursing home contract.
§Chosen to train/manage company’s first marketing volunteer; laterally managed multidisciplinary team of 5.