Founded Fourth Sector as a hybrid organization: a for-profit entity with social mission and values. We are powered by people: an in-house staff of five, two virtual part-timers, and a national freelancer network.
Our team includes strategic communicators, writers, policy experts, brand gurus, marketing mavens, geeks, and designers, we:
Recent client work under my care includes:
Our clients include the above as well as: Orfalea Foundations, Chez Panisse Foundation, Saint Paul Public Schools, Hennepin County, Minnesota Department of Health, University of Minnesota, Blue Cross and Blue Shield of Minnesota, Minnesota Department of Natural Resources, Transit for Livable Communities, Wallace Center, Winrock International, BikeLove.com, District202, Fair Food Foundation (now Fair Food Network), Blue Cross and Blue Shield Foundation, and seventeen counties in Minnesota (for technical assistance with communications in implementing State Health Insurance Planning).
Led strategic communications and innovation at small consultancy serving philanthropists. I also generated and managed business for the firm. Principal communications client was W.K. Kellogg Foundation's Food and Society program. For that account, managed five consulting firms to execute an ambitious scope of work over several years. Also served on local business advisory council, contributed to firm's overall client work, internal branding initiative, and other leadership duties. Supervised three people directly, and many more subcontractors and freelancers. Managed on average $1.2 million in client accounts.
I directed agriculture, rural affairs, and consumer-related accounts. I also generated business related to these fields. Supervised the W.K. Kellogg Foundation Food and Society account as well as served as client lead for the Federal Trade Commission. For the Federal Trade Commission, designed and implemented public communication campaigns on Internet Security, Identity Theft, and Financial Literacy. Supervised teams ranging in size from four to 12 people and managed up to $2 million a year in client accounts.
Developed media analysis competency for the business intelligence unit of this high tech PR firm (which was acquired by Hill & Knowlton). This included performing analysis of technology media at a time of unprecedented growth in venture capital investment. Though it was a short sprint, I attended many Silicon Valley conferences and media junkets, successfully enabled the pitching teams to earn positive media coverage for firm clients, and presented proof of concept of business intelligence unit to industry analysts.
Account executive responsible for multimedia management of following accounts: National Cancer Institute, National Institute of Diabetes and Digestive and Kidney Diseases, and Office of Technology and Industrial Relations. Also developed intranet for firm, worked with multimedia and business development teams. Also served on business development team, writing proposals for government and GSA contracts, as well as developed the firm's first Intranet in collaboration with colleagues on interactive team. Worked on project with company president to develop a business plan for an Internet startup that was later bought by WebMD.
For Patricia Barr, Esq. (deceased), served as assistant performing a wide range of activities for the organizations upon whose boards she sat, including: Americans for Peace Now, Reconstructionist Rabbinical College, National Breast Cancer Coalition, Breast Cancer Network. Traveled with Barr and coordinated her public speaking and participation in national and statewide policy formation, including for: Vermont's then Governor Howard Dean, Senator Patrick Leahy, then-Secretary of Health and Human Services Donna Shalala, among others. As Barr was dying of metastatic breast cancer, developed an electronic archive of "memories" for her two daughters by interviewing via video Barr's closest friends, family, and colleagues.
Paid for education by working three jobs while in school full-time. Also contributed to the institution's literary journal, wrote for the paper, and served as a deejay for the radio station.
Experienced communications strategist/developer/director of comprehensive social and traditional communications programs. Proven leadership experience with strong track record of exemplary oral and written communications, facilitation, internal/external/crisis communications capacity building, organizational development, social network creation, social branding, and public communication campaigns.
• Organic Valley Organic Dairy Association Conference: speaker (upcoming)
• Farm to Cafeteria Conference: social media panel (upcoming)• Produce for Better Health Foundation's Annual Board Meeting: Social Media 201 (upcoming)• Minnesota League of Women Voters Leadership Conference: Women and Technology (upcoming)• University of Minnesota: Panelist on sustainable food systems (upcoming)• IgniteMpls: Small Batch: a New Orleans story of hope in a bottle• Google's National School Lunch Program Work Group: How school lunch works• School Nutrition Association's Child Nutrition Industry Conference: Building thelunchbox.org• Chez Panisse Foundation and Los Angeles Unified School District: Social media tools to help schools
2009• Heifer International and Arkansas Farm to School Conference: Building thelunchbox.org• Unsummit3: Storytelling in the social media world• Association of State and Territorial Health Departments: School Food Messaging in a Social Media Environment.• Sustainable Agriculture and Food Systems Funders: Webinar on Online Tools of Change for Funders.• Farmers Market Coalition: Webinar on Strategic Planning for State Farmers Market associations.• W.K. Kellogg Foundation: Food and Society Conference 2009 : producer, host, planning committee member (ninth year).• W.K. Kellogg Foundation: Food and Fitness Conference 2009: presentation on "what is good food."• Community Food Security Coalition's Farm to Cafeteria Conference 2009: Presentation about Farm to Cafeteria Messages Online.• Kansas Farm Bureau Association Young Farmers and Ranchers Conference: Perceptions of American Agriculture.• Food and Society Fellows Orientation: Institute for Agriculture and Trade Policy: How Americans think about food and farming.• Battle Creek Community Foundation: Neighborhood Venture Investment Program: How to develop "crosswalk" messages about your business.
2008• W.K. Kellogg Foundation: Food and Society Conference 2008: Messaging for the food movement.• National Agri-Marketing Association Conference: Perceptions of American Agriculture.• Community Food Security Coalition Conference: What the heck is Twitter and why should I care about it?• University of Minnesota: Regional Food Systems Partnerships Summit, Minnesota: The difference between consumer marketing and strategic framing.• Minnesota Women in Marketing and Communications: Partnerships with unlikely allies.