Download PDF

Summary

Accomplished, entrepreneurial content creator and marketer with over 10 years experience in digital media and live events. Creative brand-builder skilled at growing an audience and forging longstanding partnerships.

Work History

2007Present

Publisher and Founder

Brooklyn Based

Founded Brooklyn Based (brooklynbased.com), a daily email about Brooklyn food, news, culture and events that currently reaches 67,000 email subscribers, over 43,000 Twitter followers, 10,500 Facebook fans and 4,700 Instagram fans. Currently focused on audience growth, partnerships and managing social media channels, as well as editing Brooklyn Based Kids, a newsletter for parents.

Key Accomplishments

  • Created a profitable, engaging local site with annual revenues of over $150,000.
  • Built an engaged email list whose average total open rate (20%) exceeds the industry standard.
  • Created a successful wedding expo, Wedding Crashers, whose most recent edition drew over 300 attendees, 80 vendors and sponsors such as Bulleit Frontier Whiskey.
  • Conceived of an annual event series for Brooklyn Brewery in 2010. Client has renewed the series every summer since for six years running.
  • Created Indie Media Camp, an annual conference for new media professionals. Curated speakers from Food52, Eater, Refinery29, The New York Times and The Wall Street Journal to attend past editions.
  • Wrote and/or edited many of the site's top 10 most popular posts, including "Should We All Just Move to Pittsburgh?," which garnered over 45,000 likes and over 160,000 page views and inspired subsequent trend stories in outlets like Vogue.
20032008

Freelance journalist 

Various publications

Wrote travel, science, food, and environmental stories for magazines including Backpacker, Budget Travel, Popular Science, Natural Health, New York Magazine and Plenty.

20052008

Arts Editor

The Villager and Downtown Express

Edited arts section (eight pages total) of two weekly, community papers with a combined circulation of 70,000. Worked with a team of freelancers to expand arts reporting with new columns and profiles of local artists and performers.

20002003

Reporter/Researcher

National Geographic Adventure 

Expanded coverage of print stories on Adventure website through author interviews, slideshows and additional reporting on features. Edited small front-of-the-book section in magazine. Fact-checked feature articles.

Education

B.A., Comparative Literature and Creative Writing 

Columbia University