Sponsorship Marketing Intern
- Managed the development of the first employee website on fedexfootball.com to increase employee awareness and enthusiasm for FedEx’s football sponsorships.Directed idea generation, creative approval and established internal communication networks to increase collaborative efforts.
- Effectively negotiated with advertising agency to decrease web maintenance fees which saved company $190K.
- Conceptualized and branded the concept “The FedEx Experience,” a world-class VIP customer hosting experience.
- Developed online registration process for high-value accounts for the Black Enterprise/Pepsi Golf & Tennis Challenge.Improved process efficiency and enhanced customer registration experience.