Nicola Mattis

Nicola Mattis

Work History

Work History
Jan 2013 - Present

Associate Brand Manager (Mobile)

  • Launched consumer mobile promotions, including mobile airport boards’ test, which generated 27M+ impressions.
  • Assisted with the management of the internal and external launch of the Go & Smell the Roses brand campaign, including TV spot content review, multi-channel integration, and global employee kickoff.
  • Collaborated with Global Partner Services to procure high-value resorts for the Amazing Race sponsorship, which reaches 10+ million viewers and serves as a platform to engage consumers beyond the point of sale.
2006 - Present

Sponsorship Marketing Intern
  • Managed the development of the first employee website on to increase employee awareness and enthusiasm for FedEx’s football sponsorships.Directed idea generation, creative approval and established internal communication networks to increase collaborative efforts.
  • Effectively negotiated with advertising agency to decrease web maintenance fees which saved company $190K.
  • Conceptualized and branded the concept “The FedEx Experience,” a world-class VIP customer hosting experience.
  • Developed online registration process for high-value accounts for the Black Enterprise/Pepsi Golf & Tennis Challenge.Improved process efficiency and enhanced customer registration experience.
1999 - Present

Marketing Intern

New York Jets Football Club
  • Contributed to all aspects of operation of an interactive NFL experience theme park, JetsFest, which entertained over 50,000 guests and promoted corporate sponsors, such as Sharp, during training camp and preseason games.
  • Engaged in onsite promotional sales and recruitment for fan club membership sign-ups.Utilized cold calling to solicit interest.Increase attendance for the training camp session.
Feb 2011 - Jan 2013

Product Marketing & Merchandising Senior


    • Created merchandising, marketing and promotions for multiple premium e-commerce online travel partner websites and have increased partner adoption of merchandising tools by 7%, which increased destination and property sales.
    • Launched first white label mobile platform for affiliate partners in the travel industry to meet consumer demand.
    • Developed multiple customer engagement and awareness promotions including email campaigns, promo code promotions and a multi-partner sweepstakes, which increased visitors by an average of 52%.
2009 - 2011

Strategic Marketing Advisor

Independent Consultant
  • Established lucrative partnerships between local small businesses and entertainment client’s consumer base, which resulted in an increase of 100% sponsorship revenue.
  • Devised marketing and public relations strategy for Piedmont Triad NBMBAA and increased career fair attendance by 40%.
2007 - 2009

Assistant Marketing Manager

Ecolab, Inc.
  • Effectively managed three product lines delivering sales growth of +20% in 2008 on annual revenue of $55 million for the Quick Service Restaurant (QSR) Division.
  • Successfully partnered with the Global Data Management team and IT to build QSR database, necessary to strategically plan for long-term corporate revenue growth initiatives.
  • Collaborated with European counterparts, regulatory officials, and corporate sales to address a critical customer satisfaction concern resulting in a projected 10% European sales increase for a $24 million account with improved logistics.
  • Developed a SKU rationalization process which improved efficiency, gross margins, and time to market resulting in the elimination of 21% of low revenue SKUs.Saved the company $30K in EPA registration fees.
  • Evaluated the corporation’s number one cross-divisional growth initiative Circle the Customer (CTC) program. Creatively developed 2009 strategy plan that resulted in a Q2 cross-divisional partner promotion with Pest division.
  • Improved and launched Store Consumption reports to Field Sales team to deliver cleaner and safer restaurants for Fortune 500 customers such as McDonald’s and Yum Brands.
2003 - 2005

Sponsorship Marketing Coordinator

Durham Bulls Baseball Club
  • Efficiently managed over $1.9 million in sponsorship accounts and educated sales team on client base, under supervision of the Director of Sales.
  • Organized highly creative marketing promotions with multiple sponsors including Pepsi, Bank of America, and Spike TV.Increased team visibility in the Raleigh-Durham region.
  • Utilized strong communication skills to improve all aspects of customer relationship management with corporations such as Blue Cross/Blue Shield of North Carolina, John Deere, Durham Marriott, and Wachovia.Improved renewal rate by 8%.
  • Collaborated on creative design and strategic direction for all marketing collaterals with the Director of Marketing. Ensured customer satisfaction with effective brand messaging.
  • Conceptualized and created post-season performance CD packages for distribution to Durham Bulls partnership sponsors.Resulted in successful benchmarking by the Migala Report and NFL teams.
2002 - 2003

Property Manager

Regency Place Apartments
  • Managed an $8.5 million, 128-unit apartment community, including all aspects of the hiring and training sales staff.
  • Conducted market analysis to anticipate demand.Engineered a multi-tier marketing strategy. Maintained 90% occupancy in a challenging market.
2000 - 2002

Assistant Manager

Innesbrook Apartment Homes
  • Assisted with the management of a 346-unit Sentinel Real Estate residential property and supervision of a staff of eight.
  • Increased property sales by 3% via direct sales and marketing.


Aug 2005 - May 2007


Wake Forest University - Babcock Graduate School of Management



Master of Business Administration Degree, May 2007

Study Abroad: EM LYON Business School – European Business Systems (Ecully, France)

President - Black Business Student Association

Vice President – Speaking Deacons

Member – Marketing Association

Aug 1995 - May 1999

Bachelor of Arts

Duke University


Bachelor of Arts Degree, Public Policy Studies and African and African-American Studies, May 1999

Certificate in Markets and Management, May 1999

Financial Chair - Duke University Student Union Interaction Committee: Managed $13,000 budget

Resident Advisor - Duke University Student Affairs


Skills: Knowledge of IRI data, MS Outlook, MS Word, MS PowerPoint, MS Excel, Google Analytics, Visual SciencesInterests: French, Jazz and Modern Dance, Cooking, Football, and Pilates

Community Service: Reading Connections - Adult Literacy Tutor

Organizations: Friendly Toastmasters - VP of Public Relations, Achieved Competent Communicator Award 2010; National Black MBA Association (Piedmont Chapter) - Career Fair Committee Chair


"Relationship building is at the core of any successful endeavor.  I build bridges."

Professional Profile

Highly-creative Marketing and Brand Management Professional with demonstrated experience in retail, sports marketing, product line management, and connecting consumers to brands.Proven ability to develop and implement innovative strategies to achieve organizational goals via analysis of consumer trends and competition.Effectively leverages teamwork, strong communication, and consumer insights to increase sales. Able to bring an energetic spirit to develop an integrated marketing program.