Product Manager (International)
Responsible for a global product portfolio with an annual revenue of £4 million.
Introduction and execution of international marketing and promotional plans.
Develop the corporate and individual product line brands Market research & development of core positioning and messaging of the product.
Creation of commercial requirement specifications outlining launch time scales, projected volumes and pricing plans.
Work closely with R&D and manufacturers to ensure products are launched on schedule, feeding back market data throughout the development process.
Management of the marketing communications executive and external agencies to execute the digital and offline marketing campaigns on schedule.
Training and engagement of customers, sales teams and our 50+ International partners.
Identification of new technology/business opportunities at exhibitions and with key opinion leaders in the field.
Reporting on sales, market trends and profitability to drive business decisions Organization of International conferences including booking travel, management of speakers, venue hire and set-up.
Contributed to increased revenue of £ 3 million to £ 10 million over four years.
Successful product launches and delivery of marketing campaigns, individual product lines generating up to£ 2 million in revenue.
Ability to identify new business opportunities Introduced the company's quarterly Newsletter InSight.
Effective organization and marketing of international exhibitions Launched the new website for Inspiration Healthcare Ltd.