Nicola Reeves-Brown

  • London
Nicola Reeves-Brown

International Product Manager 

Summary

A passionate and focused product manager with a comprehensive knowledge and understanding of technology innovations. Currently responsible for planning and execution throughout the product lifecycle, including: gathering and prioritising product and customer requirements, defining the product vision, and working closely with R&D, sales, marketing teams to ensure revenue and customer satisfaction targets are met.

Work History

Work History
Aug 2009 - Feb 2015

Product Manager (International)

Inspiration Healthcare Ltd

Responsible for a global product portfolio with an annual revenue of £4 million.

Introduction and execution of international marketing and promotional plans.

Develop the corporate and individual product line brands Market research & development of core positioning and messaging of the product.

Creation of commercial requirement specifications outlining launch time scales, projected volumes and pricing plans.

Work closely with R&D and manufacturers to ensure products are launched on schedule, feeding back market data throughout the development process.

Management of the marketing communications executive and external agencies to execute the digital and offline marketing campaigns on schedule.

Training and engagement of customers, sales teams and our 50+ International partners.

Identification of new technology/business opportunities at exhibitions and with key opinion leaders in the field.

Reporting on sales, market trends and profitability to drive business decisions Organization of International conferences including booking travel, management of speakers, venue hire and set-up.

Achievements:

Contributed to increased revenue of £ 3 million to £ 10 million over four years.

Successful product launches and delivery of marketing campaigns, individual product lines generating up to£ 2 million in revenue.

Ability to identify new business opportunities Introduced the company's quarterly Newsletter InSight.

Effective organization and marketing of international exhibitions Launched the new website for Inspiration Healthcare Ltd.

Jan 2008 - Jul 2009

Marketing Assistant

Inspiration Healthcare Ltd

Brand management, ensuring all communication platforms maintained the corporate image and key values.

Launch of online and offline promotional campaigns Development and maintenance of the CMS to update the content for the company.

Website Creation of company Press Releases for the Website and external agencies.

Organization of UK and International exhibitions, ensuring company brand image was maintained to our high standard.

Achievements:

Executed the marketing strategy, on time and within budget

Managed a third party to develop two Website's for the company.

Launched Inspiration Homecare an eCommerce sister company of Inspiration Healthcare Ltd.

Dec 2005 - Dec 2007

Customer Accounts Executive

E.ON UK PLC.

Management and servicing of key accounts, taking a pro-active approach to query management and resolution.

Key Account Manager Support and frequent telephone liaison.

Aug 2003 - Aug 2005

Accounts Payable Executive

TUI UK Ltd.

Month-end responsibilities included reconciliation of£ 15 million for major airlines such as Monarch and First Choice.

Education

Education
Sep 2005 - Aug 2006

Professional Diploma in Marketing

Chartered Institute of Marketing
Sep 2000 - Aug 2003

BA Business Studies

University of Liverpool

Skills

Skills

Identification of new business/technology opportunities

Identification of new business/technology opportunities

Develop core positioning and messaging of product

Engage and manage partner relationships in 50 + countries

Excellent communication and project organizational skills

Product Life Cycle Management

Professional Development

CIM Chartered Institute of Marketing, ACIM 2006

Business Contract Law Course, 2011

UKTI International Marketing Masterclass/Export Pricing, 2013

Internet Marketing Course, 2013

Managing Projects and People Chartered Institute of Marketing, 2013

Personal Interests

I am passionate about music and film. I spend a lot of my free time attending films, gigs and festivals.  Other enjoyments include food and travel, especially when combining the two together. I took a career break in South East Asia. (Aug 2005 – Dec 2005). It was an amazing way to experience different cultures and provide inspiration for my cooking.