Document Management / BI software solutions business. Led decisive sales focused turnaround transforming strategy from sub £100k product sale to mid-ticket enterprise solutions. Energised the culture championing service, promptness, quality, profitability and client retention. Built EMEA channel with EDS, Microsoft, Computacenter, Xerox, Oracle, plus many SI’s and VAR’s. Proactively strengthened account mgt. and led national field sales, telesales & marketing teams of 25+, targeting, managing, pruning and coaching. Implemented professional sales & reporting process.
·Sectors- ‘Blue-Light’, MoD, Local / Central Govt., Transport, Commerce
·Led £2M s/w + 10yr services to MoD. Loss fell 65%, revenue up 15% within 12 months of appointment
·Implemented 5 tier customer, distribution channel & new business marketing programme and lead generation
·Doubled typical sale size, increased margin, quadrupled pipeline & drove 50% growth despite technology depression