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Summary

Nicky is one of the youngest PhDs in Bulgaria. She defended her Thesis in Public Affairs when she was only 26. Nicky has worked for some of the biggest Bulgarian companies, but since she has become part of Mate Bulgaria, she is 24/7 dedicated to Lenovo. This commitment let her learn, recognize and accept the know-how of the company, to share it's strategy, vision and goals, and to follow it's mission. Now through her veins is running nothing but the Lenovo DNA. And being an absolute #neverstandstill person, she is ready for new challenges.

Performance @ Lenovo

With her results-oriented thinking and nothing-is-impossible mindset Nicky is a real Lenovo warrior. She has been constantly improving media management & relations and the numbers has began to speak on their own. In the end of FY 14/15 for only 2 quarters of work, she and her team had achieved:

#reviews - 242% growth in product reviews

#positive - 161% growth in positive coverage

#total - 50% growth in total coverage

#top - 18% growth in top stories

#social - 45% growth in SoMe (more than 80% of the overall target was achieved in less than a quarter as Nicky took the leading of SoMe activities in Bulgaria in the end of Q3).

Moto Launch Bulgaria

Moto Launch Bulgaria

More than 150 journalists, bloggers, influencers, partners and fans said "Hello Moto" at National Archaeological Museum.

ThinkPad Crash Tests Bulgaria

ThinkPad Crash Tests Bulgaria

Extreme public crash test of ThinkPad in the biggest trade center in Bulgaria.

Project Tango Bulgaria

Project Tango Bulgaria

Michael Por was an exclusive speaker at DigitalK - the largest technology and startup event in South Eastern Europe. The two day event brings founders of world-leading tech companies, unicorns, startups, investors and digital gurus together to inspire, give valuable insights and networking opportunities to attendees.

Ivan Bozev on Bloomberg TV

Ivan Bozev on Bloomberg TV

Ivan Bozev was a special guest on "Investbook" show talking about the importance of SEE region.

Vladislav Ivanov on BulgariaN National Television

Vladislav Ivanov on Bulgaria National Television

BNT covered our Moto launch and had interviewed Mr. Ivanov for the central news.

Lenovo TechWorld'16 Livestreaming Bulgaria

Lenovo TechWorld'16 Livestreaming Bulgaria

More than 50 bloggers, influencers, fans and journalists attended Lenovo TechWorld'16 Livestreaming in Bulgaria. The result: more than 80 online articles, more than 100 SoMe posts and dozens of prints.

Under Cover

Under Cover

Lenovo product placement in the most popular Bulgaian TV series, sold out in more than 140 countries around the world. 

Work History

Mate Bulgaria

Aug 2015Present

Senior Communications Mate

Mate Bulgaria is a tailor-made communications house established in 2012. Since then our team has spent many sleepless nights in a tireless effort aimed at keeping our clients’ businesses safe, prosperous and successful. We know that brands are tired of being another "account" in their agencies' portfolio, to be depersonalized, to be a code number or an email address in their task managers. That's why we created Mate Bulgaria - to be the ultimate personalized, tailor-made solution for all your needs: communication strategy, planning and execution. "Mate" stands for the strong relationships we build with our clients and we strongly believe this is the only possible way to meet all their needs, requirements, and to achieve our shared goals. Look, we are not only different. We do think different. We not only see the big picture, we paint it. We not only think out of the box, we create the box others are thinking in. Because the moment we become mates is the moment when your reputation becomes our reputation.

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