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Work experience

Consultant

Virtual Store Group

Start-up eCommerce network

Helping a friend launch his Australian eCommerce network start-up. VSG will be a network of 40 online shopping sites selling product ranging from digital camera’s to children’s toys. Project currently in development with first site looking to launch Summer 2010. 

Dec 2008Present

Freelance Digital Business Development Consultant

Media Wow

MediaWow is one of the UK's fastest growing independent, integrated media planning & buying agencies

Working closely with the Managing Director to identify and target new business opportunities whilst helping research, create and implement a digital roadmap both internally and via key strategic partners

Key Areas of focus & achievements

  • Lead generation & new business development; proposal & pitch generation; competitor research & analysis; identification / implementation of key strategic digital partners; training
  • Digital media planning & buying - search engine optimisation / paid search / link building strategies / email marketing / display media
  • New agency website - information architecture / UX / content strategy / copywriting / project management
20072008

Account Director / Business Development Manager

Devotion

Digital brand & communications agency with a focus on creating innovative online and offline customer interaction via a combination of brand, marketing and technology

Led strategic account direction and operational management of key accounts across Australia, New Zealand and South East Asia including Canteen, Harley Davidson, Tourism Queensland, Mortgage & Finance Association of Australia, Bradford Insulation (subsidiary of CSR Group), Object Consulting, and Fonterra. Initiated business development and relationship building strategies within new and existing clients, focused on proposal generation and pitch presentations.

  • Generated and managed more than $1.5M of business from Mortgage & Finance Association of Australia resulting in 30% increase in organizational awareness amongst member base of 13,500
  • Spearheaded successful competitive pitches for key pieces of business, including Bradford Insulation's $350K corporate website and $120K site redesign and build for Object Consulting.
  • Produced content-rich websites from concept through launch; sourced and consulted with clients to define functional aspects of site; collaborated with creative and technical teams through final QA, site launch, and invoicing.
  • Guided key clients on Digital Strategy; Information Architecture; Usability & Accessibility; Content Generation; eCommerce; Online marketing (SEO / PPC / Display media); and Customer Acquisition & Retention strategies.
  • Worked with key technologies including ASP.Net / IIS / SQL Server / CSS / HTML /  XML / Flash / AJAX / JavaScript and various content management systems.
20002007

Managing Director

Q Marketing & Media Ltd.

Full service advertising & marketing agency with revenues in excess of $12M. Experts in media buying, web design, search engine marketing, advertising and offline marketing collateral.

Directed business development and strategic performance of the company, driving penetration across numerous vertical markets; propelled the business from an ATL press agency to an online focused full service agency. Accountable for company and client forecasting, cash flow management & annual budgeting. Fulfilled acting Client Services Director role driving a team of account managers to create successful client relationships. Implemented new business strategies and developed new business opportunities together with pitch generation and Board presentations.

  • Accelerated turnover from $6M p.a to more than $12M p.a over 3-years.
  • Acquired and retained more than 25 new and existing clients, including Lasercare Group, Fortina Spa Resort, ASDA / Wal-Mart, SevenHR, Torquil Clarke Group, Connaught Construction PLC and Unilever.
  • Achieved up to 60% reduction in CPA by strategic planning and delivery of PPC / SEO & Affiliate campaigns for www.torquilclarke.com and www.magicloans.co.uk.
  • Planned and bought circa $600K offline and online media per month for Fin services client resulting in 40% decrease in average loan CPA.
  • Developed and rolled out CMS-based retail websites, and e-CRM strategies for www.lasercare-clinics.co.uk / www.lifepoliciesdirect.co.com.uk / and www.dwella.co.uk.
19972000

Senior Account Manager

Open PSL

Value Added Distributor of Software / Hardware

Sales and business development of large-scale software / hardware solutions from blue chip vendors; HP / IBM / Compaq / Oracle / Microsoft / 3-Com / Cisco. Directed Channel Sales Promotion activity for client portfolios. Open PSL have subsequently been acquired by Bell Micro.

  • Generated 55% revenue growth in client portfolio business
  • Generated company record $1M gross margin in 12-month period.
  • Recipient of 1999 "Salesperson of the Year" award.

Education

Skills

Google Analytics
PC & Mac OS
Search Engine Optimisation (SEO)
Project Managment
Information Architecture
HTML
Photoshop CS3
Microsoft Office

REFERENCES

Available  upon  request

INTERESTING ARTICLES

PROFESSIONAL DEVELOPMENT & TRAINING

  • IDM Online Marketing
  • IDM Essentials of Direct Marketing
  • Creative Review - Creative Direction
  • Sales Training Courses - Adecco
  • Vendor training - IBM, Hewlett-Packard
  • Computer, Web and eCommerce proficient

PROFESSIONAL PROFILE

Business Development& Account Management Professional

Dynamic, client-focused marketing professional with extensive account management experience and an outstanding sales track record across a diverse range of industries. Strategic & analytical executive looking to create long term, highly profitable client relationships whilst delivering innovative digital marketing solutions. Accomplished, entrepreneurial leader with the drive & commitment to elevate any organisation.

·Managing Director of Q Marketing & Media - transformed company from a media broker to a full service digital agency whilst growing turnover by from $6m to $12m

·Account Director - generated and managed more than $1.5M of business from Mortgage & Finance Association of Australia

·Achieved 60% reduction in CPA through strategic planning and delivery of PPC / SEO & Affiliate campaigns for www.torquilclarke.com and www.magicloans.co.uk

·Developed and rolled-out out CMS–based retail websites, and e-CRM strategies for www.mfaa.com.au, www.bradfordinsulation.com.au, and www.itpartners.co.nz

·Experience working with eCommerce network start-up

Core competencies:

  • New Business Development
  • Global Account Management
  • Operations Management
  • Revenue Generation
  • Ecommerce
  • Digital Marketing
  • Website Production
  • Media Planning & Buying
  • Commercial Negotiation
  • Pitch Generation
  • Direct Marketing

INTERESTS

Travel - Travel is my passion. I have travelled extensively around Europe, South America, North America, Far East Asia and Australsia.

Skiiing / Cooking / Surfing / Music / Current Affairs / Technology