Account Director / Business Development Manager
Digital brand & communications agency with a focus on creating innovative online and offline customer interaction via a combination of brand, marketing and technology
Led strategic account direction and operational management of key accounts across Australia, New Zealand and South East Asia including Canteen, Harley Davidson, Tourism Queensland, Mortgage & Finance Association of Australia, Bradford Insulation (subsidiary of CSR Group), Object Consulting, and Fonterra. Initiated business development and relationship building strategies within new and existing clients, focused on proposal generation and pitch presentations.
- Generated and managed more than $1.5M of business from Mortgage & Finance Association of Australia resulting in 30% increase in organizational awareness amongst member base of 13,500
- Spearheaded successful competitive pitches for key pieces of business, including Bradford Insulation's $350K corporate website and $120K site redesign and build for Object Consulting.
- Produced content-rich websites from concept through launch; sourced and consulted with clients to define functional aspects of site; collaborated with creative and technical teams through final QA, site launch, and invoicing.
- Guided key clients on Digital Strategy; Information Architecture; Usability & Accessibility; Content Generation; eCommerce; Online marketing (SEO / PPC / Display media); and Customer Acquisition & Retention strategies.