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Work experience

Mar 2006Present

Business Planning Manager

Carhartt EMEA
  • Company turnover: €95m, across three Business Units: Industrialwear, Workwear, Streetwear.
  • EMEA management team member, reporting to Carhartt Inc. Executive Board.
  • Business Planning: Leading EMEA-wide strategic planning, seasonal critical path & timelines. Includes Demand Planning, Inventory Management, Logistics & Distribution, Supply Chain Operations, Customer Care and IT Management. Central role in strategic and operational decision-making.
  • Demand & Retail Planning: Leading, coaching and developing the Planning team of two Full Time Employees (FTEs). Setting up and maintaining budgeting process, S&OP process and sales forecasting, from total business down to SKU level, across multiple distribution models, sales channels, countries and assortments. Central liaison between Sales, Marketing, Merchandising and Supply Chain. Providing reporting and analysis tools to manage inventory, monitor KPIs and to drive decision-making from Executive Board level strategy down to operational task level.
  • Supply Chain Operations: Implemented tools to track internal and outsourced production to ensure supply is aligned with demand. Led end-to-end Business Process Mapping project.
  • Logistics & Distribution: Management of one FTE. Setup and management of 3rd Party Logistics solution, key relationship holder with selected partner Fedex.
  • IT:Directing outsourced IT support partners, prioritizing and tracking all issues. Leading EMEA Enterprise Resource Planning (ERP) project – Exact Globe. Implementing separate global ERP project – SAP. Implemented Customer Relationship Management (CRM) tool – Successfully oversaw office relocation.
  • Customer Care: Leading and coaching Customer Care department (four FTEs). Documented Processes, closed Netherlands office in Ommen and built team in Amsterdam to meet the demands of EMEA organisation. Implemented KPIs including ongoing Customer Satisfaction Survey, order flow management, quality control process, reporting, managing pricing and margins.
Aug 2002Feb 2006


  • Department turnover:€100m, Apparel +15% v LY like-for-like.
  • Responsible for the planning and management of the Apparel department, including the direct supervision of a team of 4 Assistant Planners and Allocators.Provide direction for 5 Buyers and Assistant Buyers.
  • Responsible for driving the strategic plans and delivering / monitoring the financial goals of the department across multiple retail formats (NikeTowns, Employee stores, Concessions, Franchise, Womens, Airport, Lifestyle stores). This includes putting processes and systems in place to sustain the successful roll-out of these new formats, growing from 0 to 100+ stores in 3 years.
  • Business Lead, Super-User and Project Coordinator for the implementation of a new Planning tool (Compass). This project is part of the wider aim of improving existing processes and bringing new best practices to the business. The Planning tool covers Merchandise Planning, Assortment Planning, InSeason Reforecasting and Reporting. My leadership in all stages of implementation, from conceptual specification through to IT implementation and user training, has reinforced my understanding of retail process, systems and management.
  • Creating and maintaining weekly company reports.
Jun 2000Jul 2002

Merchandiser: Company Planning, Accessories.

  • Company turnover: £125m, assisted the company achieving +10% like-for-like sales growth.
  • Central role providing ad-hoc project-based data analysis. E.g. Researched the commercial viability of an Outsize department to replace the under-performing Menswear department. Outsize now has three times the turnover of Menswear.
  • Responsible for the planning and day-to-day management of the Accessories department, including supervising a team of administrative personnel.
  • Creating and maintaining weekly company reports. Responsible for the management of promotions. Liaising with stores and warehouse to effectively merchandise stock at store level.
Sep 1999Jun 2000

Assistant Merchandiser: Formalwear, Outerwear

Bay Trading
  • Department turnover:£40m
  • Responsible for the day-to-day management of the department including supervising two administrative personnel.
  • Monitoring lines to maximise sales and profitability, exercising control over quantity, price, phasing and distribution. Responsible for stock management including liaising with suppliers and admin team. Range planning to optimise market sales trends.
Nov 1998Sep 1999

Assistant Merchandiser: Company Planning

Bay Trading
  • Company turnover: £90m, assisted the company achieving +15% like-for-like annual sales growth.
  • Monitoring company and market trends (e.g. product, colour, fabric) to enable the management of sales and stock requirements at company level and department level. Responsible for the management of promotions. Providing project-based data analysis to respond to the changing needs of the business. Liaising with all aspects of the business in order to implement custom analytical applications.
Jul 1998Nov 1998

Allocator: Men’s smart trousers and shirts

River Island
  • Department turnover: £30m
  • Maximising the profitability of stock through the accurate implementation of distribution plans and store merchandising principles.


Project Management
Retail Planning systems, ERPs, CRM
Researching data (from number-crunching to team interactions) and presenting clear, concise information to assist decision making.
Management and Leadership
Key strengths: Integrity, passion, high standards and inspiring high standards in others, clear communication of vision and business rationale, flexible, situational leadership, leading by example, empowering, listening and empathy, building first class relationships, objectivity, intuition
Problem Solving
I am the go-to person for tackling issues. I have a central role in nearly all operational and strategic decisions. I have a can-do attitude and personable approach. Colleagues knock on my door on an almost constant basis asking for an opinion, often on areas outside of my expertise.


Sep 1995Jul 1998

Geography Bsc

Nottingham University
  • Primary subjects: Physical and Human Geography.
  • Subsidiary subjects: Marketing, Market Research, Financial Accounting and Management.


My management and leadership skills have put me on the succession plan for the Managing Director role with my current employer. However a sharp decline of sales in our US business has impacted the investment in Europe leading to the downsizing and possible closure of my office, hence my search for the next challenge - a Director / Senior Management position.

I currently live in Amsterdam and my preference is to remain here although I am willing to relocate for the right opportunity. My first language is English, and I speak basic Dutch.


In my role as Business Planning Manager, I have been on the Carhartt EMEA Management Team for 3 years, in which time I have gained an outstanding reputation with the Carhartt Inc. (US) Executive Board for getting the job done. My expertise is in Retail and Demand Planning, Logistics, Operations and Supply Chain Management. I have also been asked to lead departments in which I have no track record and being thrown in at the deep end has given me the knowledge that I can succeed in new areas.

I have demonstrated the coaching and motivational skills, flexibility, organisation and dedication required to lead multiple teams simultaneously. First class interpersonal and communication skills have also contributed to my career progression.

Putting in place best practice, processes and systems has been the focus of much my career. Highlights include setting up the Retail Planning department for Nike EMEA and setting up the Carhartt Workwear EMEA Supply Chain covering Budgeting, Assortment Planning, Forecasting, Stock Management, Logistics, Ordering, Reporting and POS analysis.

I am extremely systems-literate, leading numerous business system implementations including two ERP implementations (SAP and Exact) and the design, implementation and training of the Nike Retail Planning system. Currently I manage the Carhartt IT department, together with my main focus of leading the Planning Department. I am also an Excel expert.


Sports, scuba diving (PADI Open Water qualification), skiing (season in France as a guide), snowboarding, music, festivals, travel.