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Summary

Skills include: Brand management, email marketing campaign management, copywriting, advertisements, and promotions; graphic design of marketing materials; market research and strategic planning; internal and external communications; and inside and outside sales.

Work experience

Mar 2009Present

Director of Business Development

Engineered Plastic Products Corporation
  • Established company’s online brand by developing the website, creating blog and Twitter sites, and analyzing results. Website and blog visits increased 38% and 69%, respectively. Sales from both sources have also seen a jump
  • Launched, managed, evaluated, and optimized extensive email marketing campaign
  • Researched, launched, and managed new marketing program that creates over 200 warm sales leads monthly
  • Represented EPP Corporation at industry trade shows
  • Developed relationships with existing and prospective customers as a customer service and sales representative. Quote to order conversion rate has increased 5% during my employment and remains well ahead of industry standards
Oct 2008Dec 2008

Product Strategy Coordinator

Namco America Inc. is the premier developer and manufacturer of coin-operated arcade attractions. I managed product marketing strategy and public relations for products being released in early 2009.

  • Wrote press releases featured in industry websites, magazines, and news letters. The articles differentiated us from industry standards so well that I was asked to also write press releases for our European Conterpart.
  • Researched new products in the field, then optimized performance with an unprecedented addition to the operation manual that resulted in a $400 per week earnings increase for each piece
  • Designed, wrote copy for, and managed production of magazine advertisements and marketing materials for the International Association of Amusement Parks and Attractions trade show in Orlando, FL
  • Updated and maintained company website with product descriptions and animations. Sales representatives reported increased customer satisfaction
Sep 2007May 2008

Public Relations Director

Gamma Alpha Beta Fraternity
  • Planned and executed a program to completely revamp the group's image on campus through print media, involvement in events, and case-by-case behavioral adjustments
  • Invented a "Names List" to contact and improve relationships with potential new recruits
  • Public Relations and repositioning activities resulted in a 200% increase in new recruits compared to the previous two years
Dec 2007Mar 2008

Corporate Communications Intern

Trinity Regional Health System is a network of hospitals in Illinois and Iowa. I assisted the directors of marketing, event planning, public relations and media relations.

  • Created and distributed promotional materials for the 1st annual A Fair of the Hearts event that led to an attendance over 400
  • Improved portrayal of nurses in the quarterly publication by researching competitors. Recommended spotlight section on nurses, and Trinity was awarded nursing magnet status in November 2008
  • Increased community awareness of our services by scripting discussions for doctors to read on the local news, and writing an article for our quarterly publication about upcoming Trinity sponsored events
  • Contributed to brainstorming and production of television commercial campaign

References

Pam Samuelson

“Nicholas was a great addition to our team in the four months he interned at Trinity. He was hard working, resourceful, dependable and always had a great attitude. Nick took initiative and was fun to work with as well. I would highly recommend him!”

Erin Lounsberry

“Nick began his internship in November 2007 and from the start brought intelligence, initiative, creativity, and enthusiasm to the job. Each week Nick was asked to provide talking points on a general health topic for one of our ER physicians to use if needed during the call-in portion of a local television morning program. It was Nick’s responsibility to find relevant topics on an ongoing basis, and each week he was able to provide subject matter that was seasonal and well-researched.

At one point he also was asked to develop a flyer for a pregnancy seminar the hospital was hosting with a guest speaker one day after Valentine’s Day. While the initial assignment was only to provide text, he went above and beyond by going online to find the speaker’s photograph and our OB unit’s logo to insert into the document. Instead of providing text only, he gave our graphic designer a draft concept from which to work. Although we went another direction with the wording, he also provided a clever, eye-catching headline that displayed a creative sense of humor that will benefit him on future marketing assignments.

Early on during his internship, Nick developed a relationship with our advertising agency, and as a result was given the opportunity to be an extra when we began to shoot scenes for an upcoming television campaign. He displayed professionalism and flexibility during the shoot, qualities also important in the business world.

On another occasion he displayed his “can-do” attitude by agreeing to pose in a hospital gown for a newspaper photograph, despite the gown’s potentially embarrassing lack of coverage. No matter how big or small the assignment, Nick’s easygoing demeanor helped him roll with the punches of our sometimes unusual requests.

Throughout his internship, I was impressed by Nick’s natural curiosity about the projects we worked on at Trinity, whether he was directly involved or not. Several times he asked insightful questions that would lead to more in-depth discussions about the “why” behind marketing decisions versus just the “what” the ad, news story, flyer, or event consisted of. This kind of thoughtfulness is the sign of a sharp mind, and in marketing, a much-needed attribute.

I’m sure Nick will make a great asset to wherever he lands in his future career.”

Education

Sep 2004May 2008

Bachelor of Arts

Augustana College

Major: Business Administration with Concentrations in Marketing and Finance

Minor:Accounting

GPA: 3.455/4.0

Honors: Deans List Member, 11 Terms

               Alpha Delta Sigma Honor Society, 1 Year

Greek Academic Leadership Award, 2 Years

          Foundations Honors Program, 1 Year

Presidential Scholarship, 4 Years

Advertising Developers

Web Development & Consulting

Namco Copywriting Samples

Trinity Copywriting