“Nick began his internship in November 2007 and from the start brought intelligence, initiative, creativity, and enthusiasm to the job. Each week Nick was asked to provide talking points on a general health topic for one of our ER physicians to use if needed during the call-in portion of a local television morning program. It was Nick’s responsibility to find relevant topics on an ongoing basis, and each week he was able to provide subject matter that was seasonal and well-researched.
At one point he also was asked to develop a flyer for a pregnancy seminar the hospital was hosting with a guest speaker one day after Valentine’s Day. While the initial assignment was only to provide text, he went above and beyond by going online to find the speaker’s photograph and our OB unit’s logo to insert into the document. Instead of providing text only, he gave our graphic designer a draft concept from which to work. Although we went another direction with the wording, he also provided a clever, eye-catching headline that displayed a creative sense of humor that will benefit him on future marketing assignments.
Early on during his internship, Nick developed a relationship with our advertising agency, and as a result was given the opportunity to be an extra when we began to shoot scenes for an upcoming television campaign. He displayed professionalism and flexibility during the shoot, qualities also important in the business world.
On another occasion he displayed his “can-do” attitude by agreeing to pose in a hospital gown for a newspaper photograph, despite the gown’s potentially embarrassing lack of coverage. No matter how big or small the assignment, Nick’s easygoing demeanor helped him roll with the punches of our sometimes unusual requests.
Throughout his internship, I was impressed by Nick’s natural curiosity about the projects we worked on at Trinity, whether he was directly involved or not. Several times he asked insightful questions that would lead to more in-depth discussions about the “why” behind marketing decisions versus just the “what” the ad, news story, flyer, or event consisted of. This kind of thoughtfulness is the sign of a sharp mind, and in marketing, a much-needed attribute.
I’m sure Nick will make a great asset to wherever he lands in his future career.”