Skills include: Brand management, email marketing campaign management, copywriting, advertisements, and promotions; graphic design of marketing materials; market research and strategic planning; internal and external communications; and inside and outside sales.

Work experience

Work experience
Mar 2009 - Present

Director of Business Development

Engineered Plastic Products Corporation
  • Established company’s online brand by developing the website, creating blog and Twitter sites, and analyzing results. Website and blog visits increased 38% and 69%, respectively. Sales from both sources have also seen a jump
  • Launched, managed, evaluated, and optimized extensive email marketing campaign
  • Researched, launched, and managed new marketing program that creates over 200 warm sales leads monthly
  • Represented EPP Corporation at industry trade shows
  • Developed relationships with existing and prospective customers as a customer service and sales representative. Quote to order conversion rate has increased 5% during my employment and remains well ahead of industry standards
Oct 2008 - Dec 2008

Product Strategy Coordinator

Namco America Inc. is the premier developer and manufacturer of coin-operated arcade attractions. I managed product marketing strategy and public relations for products being released in early 2009.

  • Wrote press releases featured in industry websites, magazines, and news letters. The articles differentiated us from industry standards so well that I was asked to also write press releases for our European Conterpart.
  • Researched new products in the field, then optimized performance with an unprecedented addition to the operation manual that resulted in a $400 per week earnings increase for each piece
  • Designed, wrote copy for, and managed production of magazine advertisements and marketing materials for the International Association of Amusement Parks and Attractions trade show in Orlando, FL
  • Updated and maintained company website with product descriptions and animations. Sales representatives reported increased customer satisfaction
Sep 2007 - May 2008

Public Relations Director

Gamma Alpha Beta Fraternity
  • Planned and executed a program to completely revamp the group's image on campus through print media, involvement in events, and case-by-case behavioral adjustments
  • Invented a "Names List" to contact and improve relationships with potential new recruits
  • Public Relations and repositioning activities resulted in a 200% increase in new recruits compared to the previous two years
Dec 2007 - Mar 2008

Corporate Communications Intern

Trinity Regional Health System is a network of hospitals in Illinois and Iowa. I assisted the directors of marketing, event planning, public relations and media relations.

  • Created and distributed promotional materials for the 1st annual A Fair of the Hearts event that led to an attendance over 400
  • Improved portrayal of nurses in the quarterly publication by researching competitors. Recommended spotlight section on nurses, and Trinity was awarded nursing magnet status in November 2008
  • Increased community awareness of our services by scripting discussions for doctors to read on the local news, and writing an article for our quarterly publication about upcoming Trinity sponsored events
  • Contributed to brainstorming and production of television commercial campaign


Sep 2004 - May 2008

Bachelor of Arts

Augustana College

Major: Business Administration with Concentrations in Marketing and Finance


GPA: 3.455/4.0

Honors: Deans List Member, 11 Terms

               Alpha Delta Sigma Honor Society, 1 Year

Greek Academic Leadership Award, 2 Years

          Foundations Honors Program, 1 Year

Presidential Scholarship, 4 Years

Web Development & Consulting

Namco Copywriting Samples

Trinity Copywriting