Account Management responsibilities for B2C and B2B clients including: American Suzuki Motor Corporation, Boral Bricks, CIBA Vision Surgical, Georgia Force Arena Football, LeasePlan USA, SouthernLINC Wireless, and Vectren Source.
Managed $10+MM portfolio of high-volume, highly competitive accounts, including Agency's largest revenue account (2002–07) and most profitable account (2005–08).
Responsible for up to 60 percent of total agency revenue.
Increased SouthernLINC Wireless Agency revenue by 37 percent in 6 years (2002–07).
Reduced production costs for 330+Suzuki dealer network while increasing advertising program participation by 97 percent and Agency profit by 42 percent (2005–08).
Developed client ROI scorecards; designed specific measurable goals for marketing, measured progress and created presentations.
Served on Agency Senior Management Team and Business Development Team; played central role in moving from #42 to #8 among Atlanta's Largest Advertising Agencies.
Management experience with print, radio, television and interactive advertising, sales collateral, direct marketing, media planning, Web site and micro site development, web analytics, trade shows, event marketing, market research, promotions, merchandising, sweepstakes, internal communications programs, and PR collaboration.
Identified, recommended and launched Account Management E-Training program.