Scott Nichols

Scott Nichols

Summary

Proven leader with demonstrated success in Sales and Marketing Communications Management at a Fortune 100 Company, along with more than 15 years of Advertising Agency Management experience. Consistently exceeds financial targets, delivers organizational objectives, develops and motivates people. Repeated success cultivating and managing multi-million dollar accounts. Experienced in business-to-business and consumer brand building on a global, national and regional level. Recognized for keen business insight, expertise translating concepts into action to maximize results. Instrumental in fostering teamwork to achieve objectives on integrated accounts.

Core Strengths:

B2B and B2C Brand Strategies ● Channel Marketing ● Strategic and Tactical Market Planning ● Team Building & Leadership ● Prospecting/New Business Development ● Sales and Business Development ●Excellent Written and Verbal Communications Skills ● ROI Measurement ● Planning and Production of print, broadcast and digital advertising  ● Planning and Production of print, broadcast and digital advertising ●

Key Account/Territory Management ● Process Improvement ● Exceeding Revenue Goals

Work History

Work History
Jun 2009 - Present

Independent Marketing Consultant

Scott Nichols

Manage development and production of marketing materials for national clients; including: new product launch materials, print advertising, microsite, web advertising, collateral materials, direct mail, media coordination and internal communications.

Breen+Smith Client Services Manager. New business development for advertising agency.

Sep 2001 - Jun 2009

SVP, Account Director

Kilgannon

Account Management responsibilities for B2C and B2B clients including: American Suzuki Motor Corporation, Boral Bricks, CIBA Vision Surgical, Georgia Force Arena Football, LeasePlan USA, SouthernLINC Wireless, and Vectren Source.

Managed $10+MM portfolio of high-volume, highly competitive accounts, including Agency's largest revenue account (2002–07) and most profitable account (2005–08). 

Responsible for up to 60 percent of total agency revenue.

Increased SouthernLINC Wireless Agency revenue by 37 percent in 6 years (2002–07).

Reduced production costs for 330+Suzuki dealer network while increasing advertising program participation by 97 percent and Agency profit by 42 percent (2005–08).

Developed client ROI scorecards; designed specific measurable goals for marketing, measured progress and created presentations. 

Served on Agency Senior Management Team and Business Development Team; played central role in moving from #42 to #8 among Atlanta's Largest Advertising Agencies.

Management experience with print, radio, television and interactive advertising, sales collateral, direct marketing, media planning, Web site and micro site development, web analytics, trade shows, event marketing, market research, promotions, merchandising, sweepstakes, internal communications programs, and PR collaboration.

Identified, recommended and launched Account Management E-Training program.

May 2000 - Jul 2001

VP, Account Supervisor

http://www.fitzgerald.com

Manager with responsibility for day-to-day activity on Mercedes-Benz Credit Corporation, United Parcel Service, CIBA Vision North America Lens Care Products, Kiawah Island Resorts, Kiawah Island Real Estate and American Tombow.

Managed launch of United Parcel Service Authorized Shipping Outlet communications, Mercedes-Benz Credit Corporation web site and CIBA Vision new product launch.

Led development of advertising and promotions to support ongoing client marketing activity in B2B, retail, financial, resort, real estate and consumer packaged goods.

Served on New Business Team. Co-authored agency strategic marketing process.

Jul 1996 - May 2001

VP, Account Supervisor

WestWayne

Managed all facets of integrated marketing communications for American Cyanamid account consisting of six national brands with a $9 million annual budget.

Led development and implementation of annual marketing communications plans, brand strategy development and execution, new product launches and day-to-day account supervision of creative, print production, database/interactive marketing, PR and media.

Financial account responsibilities included cost estimates and billing as well as budget and revenue forecasting for both the client and agency reporting needs.

Dec 1994 - Jul 1996

Marketing Communications Manager

American Cyanamid Company

Managed all media, advertising, sales promotion, database/interactive marketing and product publicity activities for two products, a customer loyalty program and a company-sponsored magazine.

Supervised two advertising agencies, a direct marketing group and a publisher.

Prepared and monitored $6 million annual communications budget.

Oversaw all aspects of communications for the industry's first Preferred Customer loyalty program, featuring more than 500,000 members. Created program to focus on top customers.

Designed and implemented a direct response program to analyze and respond to a market condition. The program won a Cyanamid Innovator award.

Won National Agricultural Marketing Association (NAMA) Company-Sponsored Magazine of the Year Award. 

Jan 1993 - Dec 1994

Sales Account Manager

American Cyanamid Company

Sales activities included market analysis, research of competitive products, lead generation, presentation of programs and products and end-user/distributor training.

Managed $1+ million sales territory and increased sales budgets by 30 percent.

Recipient of Technical Certification Program Award.  

Apr 1992 - Jan 1993

Sales Associate

American Cyanamid Company

Resolved technical and billing inquiries for customers from national 1-800 number.

Worked with sales to implement marketing programs and develop sales leads.

Jul 1990 - Jan 1992

Sales Representative

Sold cellular equipment and service, answered and resolved customer inquiries.

Exceeded monthly sales goals by more than 25 percent.

Education

Education
Apr 1992 - Feb 1995

Certificates

American Cyanamid Company Training

Diversity, Selling with Style, Partnership Approach to Negotiations, Customer Satisfaction Selling, Performance Planning, Effective Writing for Executives, Financial Seminar, Persuasive Sales Presentations and The Counselor Salesperson