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I am a regional business leader with a proven sales track record of growth achievements in the emerging markets of Asia-Pacific. I have built effective teams and set up new business operations to deliver results across different GTM strategies. Based in Singapore, I have worked and lived in Penang and Kuala Lumpur with a 6-month working assignment in Bangalore. 

I am currently leading the South Asia commercial team (direct, channel and inside sales) covering Southeast Asia & India in Illumina (NASDAQ: ILMN), a leader in sequencing-and array-based solutions for genetic analysis.

Regional Sales Leadership | Channel & Key Account Management | Business Development | Emerging Markets
Inside Sales Management & Implementation | Life Sciences & Tech

Work experience

Nov 2015Present

Commercial Lead, South East Asia & India


District Sales Manager, South East Asia & India: Jan 2017 - Present

Regional lead responsible for the overall P&L  of the South Asia region (SEA and India) - direct sales, distributor management and inside sales.

Led the district into strong growth for 2017 - SEA team leader was promoted and recognized as an Illumina Elite achiever. Entered new developing markets of Nepal and Sri Lanka. Rated as Superior.

On track to over-achieve performance in 2018.

Senior Manager, Inside Sales: Nov 2015 – Dec 2016

Responsible to set up an inside sales and lead generation team as a new business group (16 headcounts across APJ). Provided overall strategy and tactical guidance.

Achieved >400% YoY growth and delivered overall budget commitments. Rated as Exceptional. 

Oct 2013Nov 2015

Senior Manager, Inside Sales

Aspen Technology

Regional lead managing the Asia-Pacific SMB inside sales & lead generation team located in Singapore to drive new license sales and renewals.

Hired to turn around sales performance of start-up telesales division. Set-up pilot team in Shanghai (3 headcounts) – responsible for the hiring and on-boarding of new team, with new KPIs and business objectives.

FY14: Best region – highest mix of new logos @ 104% of target. 14% YoY growth, improvement of renewal rates. Promoted 1 team member to senior rep.

FY15: Top rep delivered highest gross numbers WW. 9% YoY growth, despite macroeconomic factors (currency, oil prices) Q2FY15 – delivered best APAC quarter since inception, largest-sized deal booked

Sep 2012Oct 2013

Inside Sales Manager, APJ

ServiceSource International

Managed a team (inside sales and data enablement) to drive software license renewals for HP Software, a key global account ($26M p.a. in APJ). 

Turned-around a flagging team by mentoring & coaching, driving positive behavior and increasing productivity. Promoted 2 team members due to strong results in the turn-around.

Delivered 5% renewal rate YoY growth overall (85% to 90%). Team leader was awarded star performer for Q2FY13. Successfully expanded territorial coverage to new territories (Japan and Korea) due to client confidence from strong results delivered.

May 2010Sep 2012

Regional Business Development Manager, Services


Managed the ASEAN services business portfolio (USD$13M p.a.) across the relationship, SMB and consumer segments (inside sales + channel). Responsible for services bookings growth from the sale of warranty extensions and upgrades, managed deployment and warranty hard-bundling.

On-site job experience in India (business development July 2010 – Feb 2011) - partner management, sales and sales ops process enablement. Initiated and deployed project for post-warranty maintenance (USD$1m/FY) in India with IBM.

Overachieved India target numbers (Q2: 128% / Q3: 130%).

Strong business attainment results – 36% growth in services bookings revenue YoY

Over-exceeded annual sales KPI – bookings 109%, revenue 120%, profitability 154%

July 2004May 2010

Various Sales & Marketing Positions


Brand Marketing Manager: Aug 2009– May 2010

Managed the ASEAN consumer laptop portfolio (inside sales & channel). Responsible for planning, analysis and program management to achieve revenue and margin goals. Delivered >30% QoQ growth in margin & revenue during tenure.

Q4FY10 – Awarded South Asia Most Valuable Player for driving outstanding consumer laptop business growth in ASEAN.

Product Marketing Specialist: Mar 2007 – Aug 2009

Managed product operations and lifecycle planning. Ensure successful launch and depletion of product portfolio, with focus on zero risk of obsolescence. Responsible for product & sales training deployment for sales (inside+ field) and country marketing teams.

Q3FY08: Awarded Director’s Award in recognition of operational excellence and received mid-cycle promotion

Rated as “Exceptional” in the FY09 yearly review. Maximum bonus plan received – 150% of Bonus Payout Awarded.

Inside Sales Account Manager: July 2004– Feb 2007

Inside sales of computer hardware products and services for the home and small business segments in Australia & New Zealand.

2006: Awarded annual sales consistency performance bonus for year 2006 for consistent over-achievement of targets.



Professional Certificate, Genetics & Genomics

Stanford University


University of South Australia

Bachelor of Laws (Hons)

University of London