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Work experience

Mar 2013Jul 2015

Personal Shopper

Holt Renfrew

My Primary Objective is to generate seven figures annually in personal sales. I've been fortunate enough to achieve ~20% growth in this area per year! Targeting top value clients with a per annum spend greater than $75000 (top 20% corporate clientele) without utilizing walk in traffic the store generates. Focusing on identifying ideal products and merchandise the best suite the situation and life style of each individual client. Exceeding each clients expectations is the best way to generate a referal. 

My Secondary Objective is to consult with our Marketing, Buying and Strategic Planning Departments to identify how to capitalize on market share and creative business solutions in such a competitive market. 

In colaberation with our Marketing Team, executed PR work with The Calgary Herald, Global and CityTV and special events with The Calgary Stampede, Packwood Grand and Colliers Canada. Also hosting a number of charity events with a celebrity presence to create a world class experience. 

My joint effort with our Buying Department is to meet and exceed 65% sell-through in each of our luxury brands. This will often lead me to buying trips to help identify how to differintiate ourselves against our competitiors, remain appealing to our clientele and develop the appropriate matrix to maintain inventory levels. Also preserve contractual requirements to retain existing accounts. 

My capacity with Strategic Planning is to help target growth opportunities both nationally and locally. Indentifying with Brands to sign exclusively or let go to make room for that new and up and coming designer. Advising on conceptual design of store expansions and optimizing our online presence. 

Aug 2002Feb 2013

Senior Sales/Operations Manager

Harry Rosen

Combined finiancial and business planning with tactical execution to maximize long term gains in performance, revenue and profitability. 

Conducted psychometric testing for all managerial, designated sales associates and senior administration roles. Utilized Situational Leadership model to amplify direct reports competence and commitment levels . Designed compensation and incentive packages for 7 departments and 85 employees. 

Reformatted training manuals to focus on relationship based selling, faceless communication and profiling the customer. Resulting in a 85% client retention and repeat business. 

A part of three separate store expansions, ranging from 4-9 million dollars budget increases. Focusing on productivity we increased from ~$450 to $850 per square foot. While also maintaining inventory loses <0.5% (company standard 1%). 

Revitalized our Movie/Production Services Department in our Pacific Centre location. Posting growth of nearing 2 million dollars in a 18 months. 



High School diploma

Hunting hills hugh school


Problem Solving, Reasoning, Creativity

The ability to find workable solutions and resolve complaints utilizing available information and resources.

Interpersonal Abilities

Proven relationship builder with an aptitude to inspire and relate to others. 

Adaptable Management Style

Flexible team player who thrives in environments requiring the ability to effectivitely prioritize and juggle multiple concurrent projects.

Customer Relationship Management 

Maximizing interactions with current and future consumers/clientele

Consumer Profiling

Understanding purchase habits and motivations based upon lifestyle and preferences. 

Situational Leadership

Recognized as both a business language and the framework for employee development.

Faceless Communication

Connecting with people through technology and creating a call to action, no matter the medium of preference.