My Primary Objective is to generate seven figures annually in personal sales. I've been fortunate enough to achieve ~20% growth in this area per year! Targeting top value clients with a per annum spend greater than $75000 (top 20% corporate clientele) without utilizing walk in traffic the store generates. Focusing on identifying ideal products and merchandise the best suite the situation and life style of each individual client. Exceeding each clients expectations is the best way to generate a referal.
My Secondary Objective is to consult with our Marketing, Buying and Strategic Planning Departments to identify how to capitalize on market share and creative business solutions in such a competitive market.
In colaberation with our Marketing Team, executed PR work with The Calgary Herald, Global and CityTV and special events with The Calgary Stampede, Packwood Grand and Colliers Canada. Also hosting a number of charity events with a celebrity presence to create a world class experience.
My joint effort with our Buying Department is to meet and exceed 65% sell-through in each of our luxury brands. This will often lead me to buying trips to help identify how to differintiate ourselves against our competitiors, remain appealing to our clientele and develop the appropriate matrix to maintain inventory levels. Also preserve contractual requirements to retain existing accounts.
My capacity with Strategic Planning is to help target growth opportunities both nationally and locally. Indentifying with Brands to sign exclusively or let go to make room for that new and up and coming designer. Advising on conceptual design of store expansions and optimizing our online presence.