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Digital marketing professional with extensive experience in executing strategies through search engine, social media, database, phone, and email marketing campaigns. Highly skilled in using data to increase website traffic, conversion, and online engagement.

Work experience

Social Media Consultant

Mid-Atlantic Limousine Inc
Oct 2014Present

Creating social media marketing strategy for local transportation company with fleet of luxury vehicles and limousines.  Managing company Facebook, Twitter, LinkedIn, and Google+ pages; overseeing paid promotion campaigns.  Measuring website traffic and conversions through Google Analytics, creating data reports for General Manager and Owners to review.  Coordinating with vendor on the development of new mobile responsive and SEO friendly company website.

Social Media Specialist

The Power Group
Aug 2014Present

Updating client social media calendars with shareable content and advertising posts. Running weekly online reputation reports through Yelp, Facebook, and Google+ for clients with multiple locations. Created updated SEO consulting strategy for current and potential clients.

Search and Social Media Strategist

The Pursuant Group
Jan 2013Jul 2014

Managed online marketing strategy on national campaigns in health, sports, and political industries, including search engine marketing, social media marketing, budget management, and market analysis.

  • Raised over $750,000 through search engine and social media marketing; maintained over a 4.0 ROI overall.
  • Tripled client' s weekly email captures through radius targeting and landing page optimization.
  • Initiated first agency Facebook, Twitter, YouTube, and LinkedIn ad campaigns Decreased client' s weekly expenses by 38% while increasing their ROI by 17% in first 30 days of employment.

Social Media Consultant

Sporty Afros
Jun 2013Jan 2014

Assisted owners of small-business specializing in healthy living and hair treatment increase social media presence on Facebook, Twitter, Pinterest, and YouTube by creating more optimized posting schedule and formats. 

  • Helped company reach goal of 4,000 followers on Facebook
  • Created Google+ business page with website verification and YouTube connection to increase search rankings and channel subscriptions
  • Assisted in planning company first ever webinar through Google hangouts

Business Development Specialist

Community Integrated Services
Sep 2011Jan 2013

Assisted caseload of intellectually disabled job seekers in obtaining gainful employment by developing partnerships with local business owners and retail general managers; planned and attended networking events to market company clients and services with local business chambers.

  • Managed social media strategy for company Facebook and Twitter profiles
  • Created first company blog on Tumblr platform that focused on company services, news, and recognition awards. 

Social Media Consultant

eLegal Supply Inc
Apr 2010Jan 2013

Created social media marketing strategies for largest online supplier of legal supplies catered to Facebook, Twitter, and LinkedIn audiences.

  • Strategies resulted in Facebook and Twitter becoming second and 4th leading referrals to e-commerce website


BS in Journalism and Mass Communications

North Carolina A&T State University
Aug 2002Dec 2006

Concentration in Broadcast Production


  • Media Management
  • Television Production
  • Radio Production
  • Video Editing
  • Public Relations


Social Media
Managing Facebook, Twitter, Google+, LinkedIn, Instagram, YouTube business accounts
Search Engine Marketing
Copywriting, keyword auditing, ad ranking, ad tagging, budget management
Content Marketing
Researching and developing quality articles, blogs, videos, and images for industry marketing
Display Marketing
Managing banner and remarketing ad strategies through Google's display network including CPC and CPV.
Analyzing website data to optimize marketing strategies and increase revenue and goal conversions.
Reviewing website coding to resolve tracking issues and editing Wordpress sites