Media Planning & Buying
Create media plan with clients' objective/budget & allocate digital channels which matches concept of their projects
Acting as a client representative through the proposal & implementation process, ensuring that the solutions we develop meet client need
Key client: Nestle (Milo, Nescafe & Nescafe Viet, Nestle Corporate, Lavie, Nesvita...), Lactacyd, Visa, VIB Bank,
KPI: Lead generation/Clicks/Trueviews on Youtube/Engagements (KOLs)/Download Apps ..
Biddable (SEM, GDN, Facebook Ads, Youtube Ads, Youtube Masthead)
- Manage & optimize directly Facebook Advertising, Google AdWords, Youtube Trueview... to ensure client's campaign reach the KPIs proposed
- Plan SEM/Youtube/Facebook Ads/GDN in detail with full campaign strategy
- Booking Masthead/Youtube Custom Pack/Youtube Brand Lift Survey
- Resolve all problems/troubles shooting when running the campaigns such as trademark issues, high cost, landing page...
- Key Client:
- Samsung (Mobile, TV, Home Appliances) (few months)
- Nestle (Milo, Nesvita, Nescafe, Nescafe Viet, Maggi, Nestle Corporate, Kokokrunch ...)
- Sanofi (Enterogemina, Calcium corbier ...)
- VBL (Facebook Ads for Tiger)