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Work History

Aug 2015Present

Senior Digital Planner/Buyer

Saatchi & Saatchi - Performics

Media Planning & Buying
Create media plan with clients' objective and budget & allocate digital channels which matches concept of their projects
Contact Adnetwork/Banner publishers to reach KPIs proposed & collect metrics to report & analyse deeply for clients
Key client: Nestle (Milo, Nescafe & Nescafe Viet, Nestle Corporate, Lavie, Nesvita...), Lactacyd, Visa, VIB Bank,
KPI: Lead generation/Clicks/Trueviews on Youtube/Engagements (KOLs)/Download Apps ..

Biddable (SEM, GDN, Facebook Ads, Youtube Ads, Youtube Masthead)

  • Manage & optimize directly Facebook Advertising, Google AdWords, Youtube Trueview... to ensure client's campaign reach the KPIs proposed
  • Plan SEM/Youtube/Facebook Ads/GDN in detail with full campaign strategy
  • Booking Masthead/Youtube Custom Pack/Youtube Brand Lift Survey
  • Resolve all problems/troubles shooting when running the campaigns such as trademark issues, high cost, landing page...
  • Key Client:
  1. Samsung (Mobile, TV, Home Appliances) (few months)
  2. Nestle (Milo, Nesvita, Nescafe, Nescafe Viet, Maggi, Nestle Corporate ...)
  3. VIB
  4. Sanofi (Enterogemina, Calcium corbier ...)
  5. VBL (Facebook Ads for Tiger)
May 2014Aug 2015

Digital Planner and Buyer

Dentsu Media Vietnam

Media Planning:

  • Create media plan with clients' objective and budget & allocate digital channels which matches concept of their projects
  • Contact Adnetwork/Banner publishers to reach KPIs proposed & collect metrics to report & analyse deeply for clients
  • Key client: Honda, Rohto Mentholatum, Sharp ...
  • KPI: Clicks/Trueviews on Youtube/Engagements (KOLs) ...

Media Booking:

  • Contact with publishers to buy media and reach KPIs on media plan. 
  • Monitor campaign (banner, airring timeline ...)
  • Collect to report & analyse for planners/clients
  • Key client: Nokia - Microsoft, General Motors, Mondelez (Oreo), Adidas, Akzo nobel (Dulux weathershield), Mastercard, Jetstar...
  • Achievements: Booking and monitor smoothly many campaigns with big billing ( 20 - 300,000 USD/campaign ...)

PPC (SEM, GDN, Facebook Ads, Youtube Ads)

  • Manage & optimize directly Facebook Advertising, Google AdWords, Youtube Trueview... to ensure client's campaign reach the KPIs proposed
  • Plan SEM in detail with full campaign strategy
  • Resolve all problems/troubles shooting when running the campaigns such as trademark issues, high cost, landing page...
  • Educate & explain for clients how Google, Facebook & other ad systems operate
  • Key Client:
  1. Sanyo Aqua: Viral Clip "Phụ nữ nói dối" - Achievement: 100,000 views in 3 weeks/ Campaign Phụ nữ ước gì - Achievement: 20,000 clicks in 2 weeks
  2. Rohto Mentholatum: Google SEM_Son Tung Brithday with Oxy - Achievement: 7,000 clicks in 1 week, commit top 5 Google & search 24/7

Social Media

  • Manage Fanpage with beer category (Weekly content, Mini games, Social Activities...): Huda, Carlsberg
  • Deal with KOLs & Hotpage to promote client's campaigns
  • Key Client: Sharp, Toshiba...

Tools: enable to run and analyse data in tool:

  • Comscore
  • Itracker
  • CCS
  • Social Baker
  • Google Analytics
Oct 2012Apr 2014

Digital Marketing Executive

Cloudjet Solutions
  • Provide strategy, technical expertise and PPC platform implementation required to achieve a strong presence on the search engines
  • Increase qualified search engine traffic and online sales or lead generations via paid search initiatives
  • Work alongside SEO, data analyst, Google Analytics, managers and executives to generate content, optimize copy, site structure and landing pages for SEM
  • Other channel: - Email Marketing - Build Facebook Fanpage, Linkedin, Google+ - Blogging
  • Achievement: Top 5 Google SEM, Search 24/7, 4000 leads in 6 months (Target Audience submitted the registered form online sucessfully)

Education

20122013

Digital Marketing Specialist Course

BMG International Education

Planning and Execution courses

20082012

Bachelor of International Relations

University of Social Sciences and Humanities

Marketing, Politics and law courses

Skills

Personal Skills

Researching

Studying

High pressure

Hard-working

Problem-resolving

Languages

English

Reading & Listening: TOEIC 725

Writing & Speaking: Level C

Computer Skills

Level A

Microsoft Excel, word, powerpoint...

Certifications

20132013

Google Adwords Certification (Advanced)/Google Display Network Certification/Google Analytics Certificarion (Fundamental)

Issued by Google

Certificate for advertiser on Google SEM, Google Display Network

20132013

Digital Marketing Specialist

Issued by BMG International Educations

Certificate for member that finished Digital Marketing Course