Trade Marketing Manager
Nov 2014 - Present
Promoted to Trade Marketing Manager
Responsible for all local market brand development
- Manage the planning and budgeting, production and implementation of all in store activities, including point of sales materials and promotions.
- Manage the point of sale material (including budgets, logistics and distribution) by finding the most efficient solutions.
- Prepare trade promotional plans in designated channels with crucial customers.
- Responsible for all Advertising Sales through 38 Pharmacity stores in Ho Chi Minh, total revenue of 2,699,804,844 vnd in 2015
- Evaluates market reactions to trade promotions and reports on the results in order to ensure the timely adjustment of the strategy and plans to meet changing market and competitive conditions
- Social Media Manager – Manage all facebook campaigns, including: Health and Beauty tips, new product launches, new store launches