Consumer Marketing (contract)
Rehired part time by previous employer to champion a professional subscription program not absorbed by a reorganization in Time Inc.’s Consumer Marketing Department. E-mail marketing projects have been my main focus in this position. Functions include writing copy, editing, designing and producing all e-mails as well as managing their deployment through Zeta Interactive. In addition, I have designed, produced and launched several online ad campaigns and a Google Adwords campaign for this program.