Assistant Product Manager
BEIERSDORF VIETNAM - EUCERIN BRAND
Play a role as not only Assistant Brand Manager but also Digital Manager for EUCERIN business, especially in OTC, MT & Ecommerce channel.
Marketing Strategy, Research & Customer Understanding
- Assisting Line manager for developing overall marketing strategy (offline and online), annual business plan
- Implement and interpret market researches to withdraw business implications
- Competitors analysis and withdraw business implication. Generate insights
- Developing winning innovation, communication based on Consumers Insights to grow the product line
Brand Image & Brand standard
- Establish and control brand standards in the areas of product, packaging, price, consumer relationships and other communications
SCM management, Promotion & Trade plan
- Executing the category's plans, alignment with Trade Marketing and Sales
- Achieve brand images by controlling the brand communication
- Take lead on POSM Development & Execution
- Devise and implement consumer promotion plans.
- Be responsible for Eucerin's Ecom channel as a Key Account from planning to excution.
- Improve brand profitability through identifying and implementing cost control opportunities
- Lead, train and develop, conduct performance review with subordinates to build up the efficiency of the team
- Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share