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trần ngọc phương

  • 94 Trần Nguyên Hãn, Dist. 8 HCMC
  • 0902 57 89 27

Assistant Product Manager

Work History

May 2016present

Assistant Product Manager


Play a role as not only Assistant Brand Manager but also Digital Manager for EUCERIN business, especially in OTC, MT & Ecommerce channel.

Marketing Strategy, Research & Customer Understanding

  • Assisting Line manager for developing overall marketing strategy (offline and online), annual business plan
  • Implement and interpret market researches to withdraw business implications
  • Competitors analysis and withdraw business implication. Generate insights
  • Developing winning innovation, communication based on Consumers Insights to grow the product line

Brand Image & Brand standard

  • Establish and control brand standards in the areas of product, packaging, price, consumer relationships and other communications

SCM management, Promotion & Trade plan

  • Executing the category's plans, alignment with Trade Marketing and Sales
  • Achieve brand images by controlling the brand communication
  • Take lead on POSM Development & Execution
  • Devise and implement consumer promotion plans.


  • Be responsible for Eucerin's Ecom channel as a Key Account from planning to excution.

Cost management

  • Improve brand profitability through   identifying and implementing cost control opportunities

Team management

  • Lead, train and develop, conduct performance review with subordinates to build up the efficiency of the team
  • Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share

Dec 2015Apr 2016

Ecommerce Assistant Manager


Develop holistic ecosystem :

 Provide active input into selected local e-commerce developments

  • Collaborate with and steer external agencies as well as other service providers to execute e-commerce strategy to achieve market share, profit and brand equity targets
  • Integrate e-Commerce in ecosystem and push direct sales
  • Optimize product page on website and E-Commerce pages & mobile devices

Manage daily operations:

  •  Maintain product in-stock status, promotional price changes and promo creation & loading
  • Publish SKUs, manage up sells & cross sells, and Identify bundling opportunities
  • Analyze search results & customer/visitor feedback to increase conversion rates to drive revenue.
  • Add and merchandise new products to store correctly
  • Set up, testing, and take live all promotions and sales based on the business promotional calendar
  • Ensure all social promotional codes have been created and tested before they go live

Reporting & Analysis:

  • Analyze and report on e-Commerce activities
  • Recognize new trends in and define fast & appropriate reaction
  • Strongly liaise & work with regional team for e-commerce plan & ensure local execution
  • Win-win working mindset with local team & regional team from Global Partner as well as local Partner


  • NIVEA Micellar Cleansing Water Launching: No.1 best selling in Lazada 12.12.15
  • No.1 best selling -  Hair Care (Men Category) in Lazada
  • NIVEA Deo Serum Extra White Launching: No.1 best selling in TIKI's Grocery cate. in Mar'16 
  • Ecommerce Q1 -2016 Revenue up 50% compared to each quarter last year.


Nov 2014Nov 2015

Digital Specialist

GroupM - Mediacom Agency

Plan, manage and optimize digital campaign for various Mediacom clients such as Coca-Cola, Diageo, Vinamilk, Anmum, Anlene, Shell, Jollibee, Bayer:

  • Maintaining close relationships with Clients and the leverage key relationships with third party platforms across Search, Display and Social, Mobile
  • Analyzing the brief from client with account team to develop the consistent and integrated media strategy for clients.
  • Cooperating with internal and external teams to execute campaigns.
  • Monitoring and evaluating the performance of each media channels.
  • Optimizing campaigns based on the effectiveness of each media channels.
  • Applying industry knowledge (and sharing this with the team) to create great media plans/ strategy and providing management and leadership for Biddable Team
  • Delivering the agency point of view and recommendations with confidence to clients.


  • Fanta new launch 
  • Coca-Cola TET 2015 - Qùa Tết Ý; Nghĩa campaign
  • Coca-Cola Summer 2015 
  • Vinamilk Optimum GrowPlus+ launching new product
  • Jollibee 2015 launching new menu
Nov 2013Nov 2014

Senior Digital Executive

SENDO.VN - FPT Ecommerce
  • Manage the day-to-day online marketing activities of SENDO including the campaign planning, implementation, budget management, performance review, and optimization of Search & Display campaigns, Facebook Ads, Brand Building, Social media, Email Marketing
  • Booking PR & content for site, events, social network based on media plan.
  • Reporting  of  campaigns  using  Google Analytics for improvement marketing strategy
  • Perform daily management/optimization of PPC Conduct keyword analysis/ research and writing effective ad copies.
  • Grow and optimize our keywords portfolio through A/B testing  with ad copy, landing pages, bidding strategies, negative keywording, etc.
  • Others SEO task
  • Assist others marketing task assigned by Manager


  • Growth up to 30% traffic & conversion for Sendo
  •  Top 1 leading Fashion, Me & Be category product on Search & Display channel
Jul 2013Apr 2014

Digital Marketing Executive

Project Lana - Ecommerce packed by IDG ventures

Project Lana includes these B2C E-commerce websites & Forum such as:,, &,

  • Develop & execute marketing activities such as SEM, Facebooks Ads, Email Marketing, Display Ads
  • Measure & analyse digital campaign through Google Analytics to achieve budgeted KPIs such as new customer, conversion, cost per order
  • Plan, implement, and manage company events internally and externally
  • Manage day to day reporting and campaign optimization
  • Assist Marketing Manager in carrying out SEO task


  • Brand Awareness:'s "Viral Marketing Campaign_Uống Sữa 1 năm Miễn Phí"
  • Pre-Launch Campaign: McDonald's Hello Vietnam “99 cơ hội thưởng thức McDonald trước ngày khai trương
  • NestleNan Viral Tết Campaign: Quà Tết cho bé yêu: Tặng 2 lon sữa Nestle NanKid4


  • Develop EDM channel & increase Conversion Rate
  •  Top 3 leading Me & Be category product on Search channel
Mar 2010May 2013

CS & Marketing Coordinator 

  • Assist Business Development Manager in the preparation for NBD & Brand Building opportunities
  • Conduct market research and competitive analyses
  • Contact with supplier for design POSM, selling tools, and uniform
  • Prepare marketing materials and organize trade shows
  • Take field trips to check the point of sales material display and collect
  • customers' feedback, find out about competitors' activities.
  • Execute sale & marketing activities for New Business project
  • Update sell in/out/stock by are by brand/category
  • Update sales by chain by store
  • Database Management, Web management & E-marketing campaign


  • Best Seller - Rohto Development Point of Selling Project - Rohto VN,  Dec 2011
  • Leader of Best Group Presentation of RDPS project- Rohto VN, Dec 2011



Bachelor of Economics

HCM University of Economics

Foreign Trade


Bachelor of Economics

University of Foreign Languages -  Information Technology

Hospitality Management



Google Adwords Certification 

Issued by Google

Certificate for advertiser on Google SEM, Google Display Network, Google Analytics


Personal Skills
  • Experience on Branding, Digital marketing, E-commerce & Social media
  • Knowledge of traditional Sale, Marketing & Branding activities.
  • Analytical & Creative thinking, Proficiency in MS Office
  • Attention to detail and ability to multi-task successfully
  • A self-motivated individual; a good team player.