Senior Director, Enterprise Data Services (Business Intelligence)
Led the business intelligence and data-warehouse organization, driving aggressive strategies to leverage analytics in order to improve business performance. Led a staff of 32 analysts, developers running a 6TB $2.5M Teradata/MicroStrategy platform. These intelligence capabilities are key competitive asset and differentiator in the company's industry-leading base-marketing expertise.
- Led a strategy for a single Operational Data Store (ODS) with federated data-marts, aggregating all cross-functional data sources from online-analytics, sales, service, finance and operations, and serving over 300 daily reports and real-time dashboards
- Drove integration of numerous data silos across organizational functions and subsidiary companies
- Led the effort to institute a churn-propensity model to predict negative events
- Led the development of a dynamic merchandising solution to present targeted and personalized offers online that drove an incremental $1M a year
- Deployed a custom SalesForce.com solution that incorporated sales and customer intelligence to empower sales, marketing and delivery teams - and presented this as a case study for Operational Intelligence at the annual salesforce.com conference (DreamForce)
- Launched a self-service BI portal to democratize information access and improve awareness