Leader on the Ballast Mexican Market with exportation business in North America, Central America, the Caribbean and Asia.
Marketing Sr Manager. (Position reports to Philips General Manager Lighting Div.)
Multi-faceted position encompassing Channel Sales support, Global Marketing manager , publicity and pricing with different roles thatcreates, implements, and supports various aspects of marketing efforts for domestic and international markets.
* Responsible for establishing alliances with technology players to enhance company presence on market;
* Determine communication and PR strategies, implementing plans to acquire brand awareness, supporting sales groups;
* Responsible for fairs and tradeshows organization.
Key achievements: Establish, develop and implement commercial strategies for electromagnetic, electronic and High Intensity discharge ballasts, for high end business customers setting revenue figures for these services, achieving 110% from sales targets.