Eduardo Rodriguez

Eduardo Rodriguez

Summary

Pro-active and results oriented Business/Marketing professional with extensive work experience in Business Administration, sales support and marketing. Proven ability to lead and work with domestic and international cross-functional teams to develop and deliver products and processes.Multi-disciplinary background includes Channel Sales Support, Global Marketing, and Alliances. Strong analytical and interpersonal skills with client and project management experience.Fluent in Spanish and French and able to work effectively inEnglish, Spanish and French. MBA.

Expertise in:

·Strategic Marketing

·Brand management

·International Marketing

·Advertising

·Business Case Development

·Presentation & Training Skills

·Customer analytics

·Negotiation

·Pricing

Work History

Work History
Oct 2006 - Apr 2008

Owner & General Manager.

MEXCAN ARTS & CRAFTS

EntrepreneurialProject to start operation of a company to import and sale Mexican Crafts in MontrealCanada;

Responsible for the General business plan including market and competition analysis,sales - marketing and finance strategy. Start upof the point of sales and implementation of the promotion and communication plan based on a low cost mass media channels.

Oct 2004 - Oct 2006

Marketing Country Manager

Western Union is a global leader in money transfer services, with a history of pioneering service dating back more than 150 years.

Marketing Country Manager

Co responsible for the full P&L operation in Mexico;

Full responsible for all the Marketing programs and activities in Mexico and overseas with the corridor countries. Responsible for the commercial relationship with the agents’ network in country.

Key achievements: Growing the business in Mexico in a range of 20% for two consecutives years for the inbound service;

Outbound service launching with extraordinary financial results over passing corporation targets in 3 times.

Jun 2003 - Sep 2004

Marketing Sr Manager.

Philips

Leader on the Ballast Mexican Market with exportation business in North America, Central America, the Caribbean and Asia.

Marketing Sr Manager. (Position reports to Philips General Manager Lighting Div.)

Multi-faceted position encompassing Channel Sales support, Global Marketing manager , publicity and pricing with different roles thatcreates, implements, and supports various aspects of marketing efforts for domestic and international markets.

* Responsible for establishing alliances with technology players to enhance company presence on market;

* Determine communication and PR strategies, implementing plans to acquire brand awareness, supporting sales groups;

* Responsible for fairs and tradeshows organization.

Key achievements: Establish, develop and implement commercial strategies for electromagnetic, electronic and High Intensity discharge ballasts, for high end business customers setting revenue figures for these services, achieving 110% from sales targets.

Jan 1998 - May 2003

Data Products Marketing Sr Manager

Avantel

Second largest Telecommunications service provider in Mexico working in a partnership with MCI.

Data Products Marketing Sr Manager. (Position reports to Marketing Director)

Multi-faceted position encompassing Channel Sales support, Global Marketing manager , Pricing and Alliance manager roles thatcreates, implements, and supports various aspects of marketing efforts for domestic and international markets.

* Establish, develop and implement commercial strategies for Telco services such as, Frame Relayand IP Based products, for high end business customers setting revenue figures for these services.

* Determine communication and PR strategies, implementing plans to acquire brand awareness, supporting sales groups;

* Set up pricing strategies through cost analysis and market analysis for all products offered to the market.

Key achievements:Growing the business in Mexico in a range of 15% for 5 consecutives years reaching second place on market share just behind the dominant player in the market;

Responsible for over 200 MUSD of Data products revenue.

Oct 1992 - Dec 1997

3M

Marketing Manager(Position reports to BU Director)

New products Launch Planningas noiseless diaper tape, hotmelt coater line solvent free for diaper tapes. Implemented ideas for processes improvements in order to implement customer requirements.

Education

Education
Jan 1995 - Dec 1997

MBA

ITESM

ExecutiveMBAMajor in Marketing, Graduated with honors

Instituto Tecnológico y de Estudios Superiores de Monterrey

Skills

Skills

French

English

MS Software and Internet