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Surf, Endurance, Marketing, Strategies, Balanced Score Card and CRM.


•10 years of experience in commercial and marketing fields in a big multinational company, where I developed and implemented strategies in order to enhance the power of competitiveness in the market. •Team management focusing in development and understanding of the business. •Good abilities in administrating crisis and conflicts. •Always seeking for innovation, a challenge seeker and extremely adaptable for changes. •Analytical capabilities with a focus on the needs of customers/consumers. •Experience in structuring processes in services. •Good knowledge of strategic tool BSC (Balanced Score Card). •MBA in Marketing Services by ESPM-SP.

Work experience

Nov 2006May 2009

Commercial and Marketing Manager

RMA Engenharia

Brasilian company, operating in the civil construction sector in three Business Units: Acquisition, Construction and Preservation of Buildings (Facilities and Maintenance). 220 employees and revenues of $ 13 million / year.

Commercial and Marketing Manager

Responsible for managing sales and marketing at Business Unit for Buildings Preservation.



·For one year I was responsible for restructuring the entire service and brand positioning of the unit sales of the company's facilities.

·I was responsible for drafting technical and commercial and positioning of market price.

·02 new Key clients were conquered among other business opportunities generated.

·Implement the sales strategy with CRM (Customer Relationship Management).

·Manage the company's strategy with the adoption of the BSC (Balanced Score Card).

·Coordinate the selection of advertising agencies (Giovanni Draft FCB, Eugenio, Long Play and Euro) and Public Relations (CDN, R & F and RP1) to launch a campaign of real estate.

Manager of Organization and Methods

Responsible for the management of the Quality Management System of the company based on the ISO9001 standard.


·I restructured the company's processes, redefining roles and responsibilities of professional areas and by adopting information technology to increase efficiency and effectiveness of services and customer satisfaction.

Sep 1996Nov 2006

Senior Consumer Marketing Coordinator

Pirelli Pneus S.A

Italian multinational, market leader in the tire segment, strong performance in Latin America with seven operating units in Brazil, Argentina and Venezuela and commercial offices in Chile, Mexico and Colombia. They Employ about 8,700 and have revenues of $ 1.3 billion per year.

Senior Consumer Marketing Coordinator-2006

I was responsible in Latin America for Internet strategic planning, relationship marketing (CRM), coordination of the Office of Customer Service (CAS) and market research.


·I managed the habitat of the digital brand, transforming the Internet into a platform for communication and relationships.

·I was responsible for recasting the whole website for Latin America.

Senior Communications Coordinator-2004 a 2006

I reported to management and directors of marketing in Latin America, I was also responsible for market research, sales promotions, retail communication, management and brand positioning.

·I coordinated market research in seven countries in Latin America (Brazil, Argentina, Colombia, Venezuela, Chile, Uruguay and Mexico), with the support of the agency Giovanni Draft FCB and research institute Millward Brown.

·I created and deployed the current project, visual communication and merchandising network of dealers of the brand.

Other positions

Coordinator of Trade Marketing (2001 to 2004) - Marketing Coordinator (2000 to 2001) - Coordinator of Motorsport (2000) - Technical Consultant (1999) - Head of Area (1996 to 1998).

Aug 1995Aug 1996

Factory Manager


National Small Industry in the city of Salvador-BA, specialized in the manufacture and bottling of chemicals for industrial cleaning.

Factory Manager

·I reported to the board as responsible for production management, purchasing, sales and human resources and coordination of twelve employees.




Escola Superior de Propaganda e Marketing
Aug 1989Dec 1993


Centro Federal de Educação Tecnologica Celso Suckow da Fonseca