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Summary

An organized, detail-oriented, data-driven and passionate PR professional with over two years of valuable PR and marketing experience through various jobs, internship and projects. 

Work experience

January 2016Present

Public Relations Coordinator (PR intern 1/16- 6/16)

SmarterTravel, a TripAdvisor Company

- Create weekly and monthly reports highlighting PR achievements
- Manage and post on five social channels across three brands to drive site revenue and traffic 
- Brainstorm and execute monthly Twitter chats and weekly polls
- Write articles for Amazon revenue, site engagement, traffic, and email sends.
- Pitch story and spokespeople to media 
- Execute PR campaigns to drive traffic
- Copywriting for Facebook Ads, email sends, and banner ads

September 2015December 2015

Account Executive

Boston University PR Lab

Assigned F.I.T.T. PIT Account
- Developed a social media and blog calendar for Fall 2015
- Drafted and posted content on Twitter, Facebook, and the client's blog to boost engagement
- Pitched the training facility owner as a fitness expert to local media for thought leadership placements
- Planned and executed the Anniversary Event and Thanksgiving Boot Camp
- PR efforts increased membership by 17%
- Social media followers increased 4% on average

January 2015July 2015

Brand Activation/PR Intern

Breakaway

- Created leadership content, pitches, and press releases
- Created and distributed a company wide newsletter highlighting relevant industry news and trends
- Drafted social media content for Twitter and Facebook for a portfolio client
- New business research
- Created media lists with Cision software
- Conducted daily news scans

Education

Aug 2012May 2016

Bachelor of Science, Communication and Media Studies                   

Boston University