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Summary

An organized, detail-oriented, data-driven, and passionate PR professional  with over two years of valuable PR and marketing experience through various jobs, internship and projects. 

Work History

January 2016Present

Public Relations Coordinator (formerly PR intern)

SmarterTravel, a TripAdvisor Company

- Create weekly and monthly reports highlighting PR achievements
- Manage and post on five social channels
- Brainstorm and execute monthly Twitter chats and weekly polls
- Create blog posts for Airfarewatchdog.com
- Pitch to media
- Execute PR campaigns to drive traffic
- Copywriting for Facebook Ads, email sends, and banner ads

September 2015January 2016

Marketing Intern

Gryphon Networks

- Drafted and posted content on Twitter and LinkedIn for executive social accounts
- Grew new social accounts from 0 to at least 300 followers within a few months
- Drafted and posted content to the Gryphon Blog
- Created and executed marketing campaigns by using Act-On and Socedo
- Researched data and compiled databases with leads for the sales team

September 2015December 2015

Account Executive

Boston University PR Lab

Assigned F.I.T.T. PIT Account
- Developed a social media and blog calendar for Fall 2015
- Drafted and posted content on Twitter, Facebook, and the client's blog to boost engagement
- Pitched the training facility owner as a fitness expert to local media for thought leadership placements
- Planned and executed the Anniversary Event and Thanksgiving Boot Camp for the training facility along with   my team
- PR efforts increased membership by 17%
- Social media followers increased 4% on average

Education

Aug 2012May 2016

Bachelor of Science, Communication and Media Studies                   

Boston University

Major GPA: 3.41