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Neus Montserrat Omella

MARKETING AND PROJECT MANAGEMENT

Summary

I'm a marketing professional looking forward to keep developing my career in a marketing department. Always opened to new challenges aiming to bring new ideas wherever I go.

Work experience

Nov 2013Present

Marketing Project Manager & Analytics

trnd Ibérica - the real network-dialogue (Bertelsmann Group)

✯ Project Manager in Collaborative Marketing and Word-of-Mouth campaigns with a broad experience with international brands such as P&G, Nestlé, The Coca-Cola Company, Unilever, Bayer, ASUS, Freixenet, Roca and Mars Petcare.

✯ Collaborated with clients to establish realistic timelines and budgets, with track record of successful rush jobs.

✯ Organized pre-campaign procedures and logistics, working with clients to understand needs and expectations, to establish timings and budgets, cooperating alongside external marketing partners.

✯ Creation of the editorial plan, copy and concept of every single campaign and Community management.

✯ Reviewed campaign progress and analyzed KPIs to prepare weekly reports, statistical assessments, and face-to-face final presentations.

✯ Analysis and quality control responsible of campaign outputs (surveys, reports and external measurements). 

✯ Creation of benchmarks and calculate campaign guarantees and expectations.

✯ International coordination for Analytical procedures.

Feb 2013Nov 2013

Research & Analytics Assistant

trnd Ibérica - the real network-dialogue (Bertelsmann Group)

✯ Survey design.

✯ Analysis of results.

✯ Reports creation for Public Relations and Sales.

Feb 2013Nov 2013

Marketing Assistant 

Editorial Planeta - Grupo Planeta

✯ Assist Product Managers.

✯Clipping.

✯ Contact with literary influencers.

✯ Weekly update of the sales report for 5 editorials (Planeta, Seix Barral, Destino, Martinez Roca y Temas de hoy).

✯ Sell in and Sell Out reports.

✯ Analyze books stock to decide about reprinting.

✯ Support event management (book presentations, signatures, fairs...)

Mar 2011Feb 2013

Accountant & Administration

trnd Ibérica - the real network-dialogue (Bertelsmann Group)

Education

20122014

Research and marketing (Investigación y técnicas de mercado)

Universitat Oberta de Catalunya
20072011

Business Management (ADE) 

UPF - Universitat Pompeu Fabra