Marketing Project Manager & Analytics
trnd Ibérica - the real network-dialogue (Bertelsmann Group)
✯ Project Manager in Collaborative Marketing and Word-of-Mouth campaigns with a broad experience with international brands such as P&G, Nestlé, The Coca-Cola Company, Unilever, Bayer, ASUS, Freixenet, Roca and Mars Petcare.
✯ Collaborated with clients to establish realistic timelines and budgets, with track record of successful rush jobs.
✯ Organized pre-campaign procedures and logistics, working with clients to understand needs and expectations, to establish timings and budgets, cooperating alongside external marketing partners.
✯ Creation of the editorial plan, copy and concept of every single campaign and Community management.
✯ Reviewed campaign progress and analyzed KPIs to prepare weekly reports, statistical assessments, and face-to-face final presentations.
✯ Analysis and quality control responsible of campaign outputs (surveys, reports and external measurements).
✯ Creation of benchmarks and calculate campaign guarantees and expectations.
✯ International coordination for Analytical procedures.