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Startup minded with extensive sales, channel development, digital marketing, operational, and leadership experience; track record of building direct and indirect sales channels to drive market share and success. Driven by constant creativity, efficiency and innovation across all aspects of business.


Business Development, Sales Leadership, Business Strategy, Negotiation, Market Entry, Channel Partner Development, Startup Founder.

Work History

Jan 2015Present

Country Manager

Patchworks Australia

Tasked with building the sales operations for SaaS Integrator across Asia Pacific.

  • Initiated go-to-market strategy, leading to the growth of this previously unknown IT startup from $0 - $80,000+ recurring revenues in 12 months.
  • Led launch of SMB + Enterprise Channel Partner strategy for Asia Pacific; onboarding cloud-based ERP, eCommerce platforms, Point-Of Sale Systems and Digital Agents to drive market share and success.
  • Secured partner/affiliate agreements with ERP, POS systems and agencies adding 10% to company top-line revenue.
  • Initiated web content funnel which increased web traffic conversion by 5%.
  • Applied needs-based sales methodology to map tech solutions to clients business drivers. Communicated capabilities and solution vision via product demo’s, whiteboard discussions and presentations.
  • Developed sales & marketing program to educate partner sales associates on products and sales practices.
  • Secured major alliance with leading cloud based ERP from two other incumbent vendors, to deliver pre-integrated solutions to SMB clients.
Dec 2013Present

Co-Founder | Director

Event Insider

Founded event management/consulting agency, producing bespoke "C" level engagement workshops and business-development solutions to consulting firms, software providers, and ASX organisations.

  • Executed workshops for ASX clients, resulting avg. 100+ “C” level contacts and new business opps per campaign.
  • Co-launched series of workshops for 250+ business executives (CEO’s and COO’s mainly), featuring renowned global business thinkers Professor Clayton Christensen and Roger Martin.
  • Launched series of Customer-Centric Innovation workshops for 150 senior guests; resulting in $150k gross revenues in year 1.
Aug 2012Oct 2013

Divisional Head

Mining IQ (division of IQPC Australia)

Assumed and maintained P&L responsibility for new online Media Channel (MiningIQ) and companies first $1million+ large scale Mining event.

  • Delivered $2million+ in partnership revenue - accountable for 20% of company revenue.
  • Spearheaded launch of new online media channel (Mining IQ) which reached 26,000 users and generated $400k+ revenues in 12 months.
  • Attracted 33 new corporate memberships over 12 months after corporate membership campaign design and implementation
  • Closed largest opportunity in company history, delivering year-round lead development programs for tier-one client that yielded circa $200,000 in revenue.
  • Built channel partnerships with digital agents to grow customer base and sales; adding 10% to top-line revenue.
  • Defined narrative and positioning for new web-based products; contributing to branding/product demos, presentations, pricing strategy, and product launches.
  • Launched company's first $1million+ mining event, contributing to $820,000 in partnership revenue.
May 2012Dec 2013

Sales Manager

Technology IQ (Division of IQPC Australia)

Recruited to fill management position as a result of outstanding job performance. Hired, trained, and supported sponsorship sales executives.

  • Redefined sales process and implemented new sales training program, leading a team of 8 rockstars to $1.5million in sales - 30% growth on previous year.
Jan 2009May 2012

Sponsorship Sales Manager

IQPC London

Interacted with CEOs and top executives from various finance, pharmaceutical companies to position event sponsorships.

  • £492,200 in sales in year one.
Aug 2007Feb 2008

Business Development Executive

Experian UK

Territory software/data sales role.

  • Exceeded annual sales quota by 114 %.


Nottingham Trent University

Design Engineeringl

Classicfication 2:1