- Boston US-MA
Travel, Writing, Cooking, Interior Décor and Architecture, Reading,
An online and social media strategist with rich experience in marketing and advertising, Neha Yellurkar currently serves as Associate Director of Consumer Insights and Digital Strategist at Hill Holliday in Boston, Massachusetts. Possessing a diversified background, Ms. Yellurkar began to lay the foundations for her career while an undergraduate at Skidmore College in Saratoga Springs, New York. During this time, she pursued studies in a wide range of academic disciplines, ultimately designing her own concentration within the Communications major. In addition, Ms. Yellurkar enriched her classroom learning through fieldwork at local PR firm Shorey Public Relations, where she focused her efforts on business development, digital media marketing, and more. With an emphasis on advertising and public relations, Neha Yellurkar excelled in her studies, earning selection to Skidmore’s Periclean Honor Society and graduating cum laude with a Bachelor of Arts in May 2007. Following graduation, Neha Yellurkar relocated to Boston and soon accepted a position with Digital Influence Group, a subsidiary of W2 Group Inc.
From June 2007 through October 2008, Neha Yellurkar worked as an Associate for Digital Influence Group, where she developed and implemented various successful social media campaigns for major clients, including T-Mobile, Cook Medical, OLPC, and Genzyme. Owing to her exemplary performance, Ms. Yellurkar won promotion to Senior Associate at Digital Influence Group and continued to build on her impressive output. At the end of this period, she left Digital Influence Group to take a position with Hill Holliday. At Hill Holliday, Neha Yellurkar constitutes an integral part of the Digital Strategy practice, providing leadership both inside and outside of her team, implementing a highly effective digital discovery process, and serving the diverse needs of clients in the healthcare and retail sectors.