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Neha Paralkar

Digital Marketing Strategist - Social Media Marketer - Brand Storyteller


I am a digital marketing and social media professional with 7 years of agency experience in India. I work with brands to help them achieve their business objectives and create meaningful conversations and connections with their consumers which in turn lead to sales and profits. I believe that a mix of content and technology used interestingly can create nothing short of magic.

I have experience across various industries and categories such as consumer products (especially skincare and baby products), food and beverages, alcoholic beverages, clothing and apparel, financial products, medical products, automobiles and logistics.

Some of the brands I have worked with include Neutrogena, Clean & Clear, Johnson's Baby, Listerine, Splenda, Acuvue, Nicorette, Cornetto, Fruttare, Vespa, Budweiser and DHL. 

Key strengths include:

Strategy and Planning: Devised and guided marketing plans across several global brands based on extensive knowledge of digital landscape, marketing challenges and brand values and objectives.

Team Leadership: Strong record of  talent development and team achievement.

Creative vision: Using lateral thinking and creative solutions to business challenges. Love to make immediate environment and the world at large a more beautiful place.

Work experience

Jun 2015Present

Social Media Volunteer (Remote)

Wealthy Habits (Atlanta, GA, USA)

Setting up processes for creating and managing a social media presence that generates new leads, revenue and educates about the importance of financial literacy in children and adults. Defining a tone of voice and identity for the brand online.

Jul 2013Apr 2014

Head - Key Accounts and Network Liaison

DigitasLBi (Mumbai, MH, India)

Led Account Management and Strategy team as they managed and grew their respective client accounts.

Created opportunities with existing clients and network offices to maximize revenue.

Negotiated competitive ratecards and contracts with various clients; defined a scope of work for clients.

Built a pipeline of on-going and future work to exceed revenue targets set by the management team. 

Provided strategic and creative direction to clients based on comprehensive knowledge of digital marketing, competitive environment and business/brand objectives.

Managed regular tracking and reporting of performance to improve quality of service and team accountability.

Propagated a system of learning and doing to strive for continual professional growth in team members.

Led several successful new business pitches.

Oversaw the hiring of new talent and setting up processes for formal and informal grooming of recruits.

Tied up with top colleges to set up internships and campus hiring.

Regular input into corporate strategy development based on understanding of account management and digital marketing agencies in India.

Jul 2012Jul 2013

Group Account Director

DigitasLBi (Mumbai, MH, India)

Account Management team leadership.

Managed the growth and profitability of the accounts in my group.

Was involved in the timely development and execution of plans, campaigns and projects.

Reported performance of day to day activities as well as larger campaigns and projects.

Regularly updated management about the status of the group’s accounts, problems, plans and meetings, as well as involving management personnel at key times.

Built a solid agency - client relationship.

Led and worked on new business pitches.

Jul 2011Jul 2012

Senior Account Director

DigitasLBi (Mumbai, MH, India)

Created annual plans for my accounts.

Oversaw the day to day functioning of brands as well as on-going programs, campaigns and building of digital properties like websites, FB apps, microsites, etc.

Liaised with various internal teams to ensure smooth delivery of projects and maintained a high service standard for the clients.

Created opportunities for up-selling to clients.

Fine-tuned campaigns and plans based on analytics and data.

Created case studies and showcase films for successful campaigns.

Jul 2010Jul 2011

Group Brand Manager

DigitasLBi (Mumbai, MH, India)

Created and managed digital and social media assets.

Used tools like Sysomos and Radian6 to listen to mentions on social media and online news.

Created weekly, monthly and quarterly reports to monitor brand progress.

Coordinated with client and internal teams to deliver high quality work.

Maintained invoices and client billing.

Aug 2006Apr 2009

Consultant - Account Management

Leo Burnett (Mumbai, MH, India)

Met clients to identify, discuss and understand their advertising requirements.

Worked with Account Director to brief internal teams especially the creative team and assisted on formulation of strategy and tactical ideas.

Monitored effectiveness of campaigns.

Tracked competitor advertising and marketing efforts.

Worked on new business pitches.



Masters in Marketing Management

Aston University, Birmingham, UK.

Bachelors in Mass Media

University of Mumbai, Mumbai, India.


My interests include writing short stories for young audiences, photography, cooking, painting. I'm an avid reader and love to watch a wide variety of movies.