Summary

Experienced management professional seeking a Marketing position to manage campaigns and implement latest strategies including Social Media, SEO and Web2.0

Specialties

Marketing, Project Management, Market Research, Branding, Business development, Web 2.0, Search Engine Optimization.

Work History

Work History
Mar 2009 - Present

Volunteer

Community Technology Network (CTN)

Volunteering to design marketing campaign for Community Technology Network, which is an advocate and catalyst for digital inclusion and literacy by providing training, mentorship, networking and volunteers to under-served communities.

Apr 2009 - Jun 2009

Social Media Marketing Intern

Choose Direct

It’s a startup company based in San Francisco, and is into the e-commerce business of hot tubs and outdoor

kitchen products. Joined as a Marketing Intern and completed a 3 month intense Internship program.

Responsibilities

· Sales Analysis: Created and analyzed reports on Salesforce.com to highlight trends of customer buying

  behavior. Analyzed data from Stone-edge to understand the market dynamics for targeted marketing efforts.

· Social Media Marketing: Created social networking profiles for ChooseDirect on Facebook, Twitter,      

  MySpace, LinkedIn, Digg, Delicious, Reddit, StumbleUpon etc. to promote upcoming products/sales/special     offers/special events. Also maintained communications through these profiles.

· Back-linking: Created numerous back-links for ChooseDirect via social media marketing efforts and blogs.

· Blogging and Copy writing: Wrote blogs, articles, web site content and press releases to promote the

  company’s online presence.

· Online Reputation Management: Kept tabs on the online reputation of the company and made appropriate

  responses to public reaction.

· Search Engine Optimization:

o Researched backlinks of major competitors and provided recommendations.

o Monitored the SERPs for the Top 50 Keywords of the web site.

o Analyzed Google Adwords data to provide more keywords based on their monthly search volume.

o Created several back-links by creating hyperlinks.

o Provided recommendations on buying decisions for links.

o Helped promote link architecture of the websites via cross-linking and directory submission efforts.

o Performed location-wise search to rank the top 50 keywords.

Apr 2006 - Dec 2007

Business Development Manager

Prasen Foods Pvt. Ltd.

- Market Research: Carried out surveys, analyzed trends and performed competitive analysis- Business Development: Built supply partnerships with leading food chains, supermarkets etc.- Promotions: Trade shows, promotional brochures and leaflet distribution, marketing tie-ups- Market analytics which included analyzing data to make relevant conclusions which rightly support decision  

  making

May 2004 - Mar 2006

Asst. Manager Business Development

RPG Life Sciences Ltd.

Previously Searle India Limited, it is into APIs, domestic formulation, export formulations and fermentation business.

Joined as a Management Trainee and was promoted to Assistant Manager – Business Development.

ASSISTANT MANAGER - BUSINESS DEVELOPMENT

· Market Research: Carried out field visits for market analysis, surveys, trends and competitive analysis

· Collateral: Developed presentations, promotion albums, newsletters and brochures for branded generics.

· Events and Promotion: Organized promotional events for distributors to increase affectivity of marketing

  campaigns.

· Distribution/ Supply Chain Management: Responsible for allocation and timely dispatch to all C&F agents

  and managing inter-transfer of stocks as per market trends and demands ensuring uninterrupted supplies        with minimum tied up capital.

· Outsourcing: Responsible for firming, scheduling orders, prices, payments etc. for outsourced  

  manufacturing.

· Institutional Sales: Managed quotes, orders, supplies and collections for institutional sales activities  

  through a chain of 45 stockists spanning India.

· Data Analysis: Involved in extensive data analysis for streamlining operations and functions performed.

May 2003 - Jul 2003

Summer Intern

Life Technologies

It’s a global Biotechnology tools company providing systems, consumables and services for scientific researchers.

Responsibilities

· Secondary Market research: Gathered data from online resources about target market viz hospitals,

  educational institutions and research organizations

· Primary Market Research: Designed questionnaire and conducted primary market research

· Data Analytics: Assessed region-wise market demand for systems and consumables with final

   recommendations

Education

Education

Mussoorie International School
2008 - 2009

Project Management (Dpm.)

University of California, Berkeley

Course work includes: Project Management- Introduction, Project Planning and Control, Project Procurement Management, Risk Management, Human Factors in Project Management, Quality ManagementStrategic Marketing – Web 2.0, Introduction to Hi-Tech Product Marketing, Business Negotiation

2002 - 2004

MBA

University of Pune
1999 - 2002

BSc

Nagpur University