Beatriz Gutierrez


Business executive with a demonstrated track record in both domestic and international markets in the areas of business turnaround, general management, product marketing, and strategy development.Decisive, strategic leader, certified in Six-Sigma and Lean methodologies with strong experience leading the team through a business turnaround and achieving growth and margin goals through securing key stakeholder support and implementing customer centered solution.

Work History

Work History
2007 - Present

Business Partner / General Manager

GN International

  • Managed day-to-day business operations and secured outside capitalization for start-up project.
  • Led the development of the winning bid for the "Nuevo Horizonte" project.This project is focused on the development of 5,000 acres of raw material for the production of bio-fuel in Colombia, South America and it's expected to generate $10MM of revenue in the first 7 years of operation.
  • Developed business and marketing plans for a global business focused on the production and commercialization of bio-diesel.
  • Developed grant-proposals to secure domestic and foreign government funding.
2006 - 2007

General Manager
  • Accountable for managing all aspects of turnaround of a $24MM consumables business.
  • Developed and executed turnaround strategy that ended two-years of double digit decline.
  • Successfully negotiated US distribution of the largest global optical medical supplies product line.
  • Structured and kicked-off Inside Sales team that secured $36K of new consumables business through their outbound calling activities during the two months that ended in April 2007.
  • Led a series of Supply Chain initiatives that resulted in an improvement of 150% of in-stock items.
2004 - 2006

Executive Director of Marketing

  • Managed the product management and marketing communication functions at $75MM optical equipment manufacturer.
  • Developed and implemented strategic marketing plans, drove product introductions and customer care initiatives, and identified new business and market opportunities.
  • Successfully led marketing team through a challenging public relations environment.
  • Successful introduction of three new products that led to 10% sales growth for the business.
  • Developed and implemented pricing initiatives that controlled margin erosion for fiscal year 2006.
2003 - 2004

Six-Sigma / Lean Master Black Belt / Operations

  • Championed change of Producer Compensation methodology increasing working capital by $58MM.
  • Coached a Black Belt project that led to annual cost reduction of $200K.
  • Mentored 12 Green Belt projects that delivered $126.3K of incremental new and renewal business in 2003.
2002 - 2003

Marketing Manager, Market Development

  • Introduced market development to $2B+ Electrical Wholesaler.
  • Led the market analysis and implementation of "niche" strategy in support of 4% sales growth goal.
  • Developed business development strategy to generate $75M of incremental annual revenue.
1999 - 2002

Six-Sigma Black Belt / Global Sales / Operations

  • Delivered $554K annual savings by leveraging Six-Sigma and Change Management tools.
  • Mentored Green Belt projects that achieved productivity savings.
  • Developed negotiation position with key supplier that represented 25% into stock inventory reduction. 
1997 - 1999

Product Manager / Substation Automation
  • Commercialized and managed global deployment of new $30MM Substation Automation System.
  • Managed business relationships within GE structure as well as third-party integrators.
  • Developed and rolled-out International Valued Added Resellers (VAR) Program.
1996 - 1997

Product Specialist
  • Generated and maintained strategic plans for $21MM pressure and temperature controls product line.Identified new products, markets, business opportunities and distribution channels worldwide including Latin America.
  • Developed strategy and led negotiations of brand label agreement for the introduction of a low-end product line that increased line sales revenue by 30% in the first year.
1994 - 1996

Sr. Marketing Engineer

  • Identified, specified and coordinated market introduction of new logic component products to strengthen company’s global competitive position. Provided product training to Associate Application Engineers, Sales trainees and Product Distributors.
  • Developed a multi-language commercialization campaign for a $42MM IEC logic control product line.
  • Led market introduction of $2MM logic control product line.
  • Based on excellent performance, promoted within one year from Application Engineer to this position.





Bilingual (Fluent in Spanish / English)



Six Sigma/Lean Black Belt