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A dynamic professional with over 10 years of diversified experience in Electronics component Sales  &  Marketing , Highly motivated, results oriented techno commercial sales, A Learner for life.


Jan 2016Present

Regional Sales Representative

Vantage IC, LLC, Pitampura New Delhi

Vantage IC, LLC is an AS9120:2009 / ISO9001:2008  *  FAA AC 00-56A certified company. Vantage IC is headquartered in the New York, US and has 2 divisions: Vantage IC specialized in hard-to-find electronic components  and Vantage Avionics specialized in air craft spare parts .

All India accounts handled directly by me. 

Major Customers : Bharat Electronics ( all major divisions), Defsys Solutions, Samtel Avionics Ltd, Elcom System, Kaynes Technologies, Vihan Networks, VVDN Technologies , National Centre for Radio Astrophysics Pune, Thermo Fisher Scientific India Pvt. Ltd Pune etc.

  • Key Account Management for all India Customers (Defence, Telecom & Industrial etc).
  • Sales & Marketing of Vantage services to Indian customers to increase market share & meet sales target.
  • To generate qualified leads through visiting customers, cold calling, emails & using referrals.
  • Negotiating with customers on pricing .
  • Follow up for PO after submission of quotation.
  • Online Tender bidding on customer Portal  & On time quotation to prospect.
  • BOM Costing, preparing the costing for internal margin and giving the best competitive offers.
  • Create deposits for non-credit customers by close follow up with higher management..
  • Negotiating with Vendors to increase profit margins.
  • Establish & maintain effective lines of communication with all customers, vendor, management & cross- functional team. 
Oct 2013Dec 2014

Dy. Manager Sales

Mitsunami Asia s Pte Ltd

Mitsunami is a global distributor for Electronics components majority deals in Automotive segment, Communication & metering division. Headquarter in Tokyo, Japan with 4 overseas offices. Mitsunami is authorized distributor for wide range of Electronics components like Panasonic , Kemet , KDS, Seoul Semiconductor etc.

  • Key Account Management for Automotive ,Defence & Industrial Division.
  • Sales & marketing for Mitsunami line of business to increase business share & meet sales target for North & west India..
  • To generate qualified leads through visiting decision makers,cold calling, emails & using referrals.
  • Follow up for PO after submission of quotation.
  • Online Tender bidding on customer Portal  & On time quotation to prospect.
  • BOM Costing, preparing the costing for internal margin and giving the best competitive offers.
  • To promote our line of products & suggest equivalent/replacement component to increase our market share.
  • Providing latest brochure & sample support  to customer to maximize our BOM share.
  • Create deposits for non-credit customers by close follow up with higher management..
  • Negotiating with the manufacturers on both technical as well as commercial aspects.
  • Establish and maintain effective lines of communication with all customers ,suppliers, management &  cross-functional teams .
Jun 2011Oct 2013

Sr. Inside Sales Executive

Huber+Suhner Electronics Private Limited

 Huber+Suhner develops and produces high-quality electrical and optical connections. Huber+Suhner  works on  three technologies: radio frequency, fiber-optics and low frequency. Huber+Suhner is a leading global supplier for Communication , Railways, Space & Defense & Industrial Markets. Headquarters are in Switzerland with 18 group companies & over 100 agencies are present worldwide.

  • Point of Contact  for Space+ Defence  & Industrial market ( Instrumentation,  Solar energy, Wind Energy,Industrial ).
  • Tender bidding for Space+ Defence & Telecom customers. 
  • Submission of quotation on the customer portals like BEL Portal , ISRO Portal etc.
  • Performing RFQ/Tender analysis to give Techno commercial bid against the same with compliance to company policy. 
  • Communicate with Accounts for EMD (In the form of BG/FD/DD as per tender requirement.
  • Costing for RF & Microwave Cable assemblies & Fiber optics cable assemblies.
  • Online Tender bidding for Space+ Defense & Telecom customers on their Portals.
  • Mapping the key personnel in account to accelerate & shorten the sales cycle.
  • Create deposits for non-credit customers by generating AR reports from SAP/BaaN.
  • Compiling all documents related to Tenders like OEM Certificate, Technical compliance, Commercial compliance, related datasheets & drawings.
  • Active Liaison with clients, distributors & other internal teams in India & AG ( Sales, Planning,Manufacturing & application) for order fulfillment & to resolve customer issues.
  • Effective management of business control reports and documents archiving for Internal as well as external ISO audits. 
  • Generate Order status, commission statement, AR reports for Planing & Upper management review.
  • Being Part of CCC delivery chain , performing combined role of CS & CR, so managing quotes & order ,at the same time managing interaction with direct customers & distributors for Industrial account.
  • Impart process training to new employee & trainee. 
Oct 2007May 2011

Field Sales Representative

Arrow Electronics India Pvt. Ltd

During my stint with Arrow Electronics, i had worked under diversified profile like Field Sales representative ,Inside Sales Representative  & Telesales.

Arrow Electronics is a Fortune 500 company . Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions Arrow provide distribution of wide range of Semiconductor as well as passive components.

  • Business development to meet the sales target of the branch.
  • Strong Price negotiation with different asset management team.
  • Regular Interaction with overseas as well as domestic customers .
  • Single contact window for all major trade market customers in north region (national as well as international).
  • Budget forecast & planning for direct accounts.
  • Analyze market trend for the trade market business.
  • Coordinating with product marketing team as well as suppliers.
  • Preparing order status, Per forma Invoices, using AEIGS and Intranet.
  • Handling shipments using customized tool (AEGIS) and coordinating with Globally located warehouses like Asia Pac ,Europe & USA.
  • Impart training to new employees & trainees
Jul 2005Oct 2007

Process Supervisor

Deltron (A Division of CDIL), Chandigarh

During my stint with Deltron, i had worked under diversified profile like Process Supervisor, Purchase Executive & BaaN Operator.

Deltron is a Division of Continental Device India Limited (CDIL), an ISO 9001:2000 and TS 16949 company is one of India’s leading contract manufacturers of Electronic assemblies.  

  • Process Designing like Process Flow Diagram, Process Failure Mode Effective Analysis, Control Plan , APQP, PPAP, proto run for Automotive, Industrial & Telecommunication customers.
  • BOM Costing of PCB assemblies
  • Negotiation with vendors in terms of Pricing & Lead time .
  • Managing ERP operations of Purchase using BaaN with understanding of business process
  • Shipment follow up with national as well as international vendors to meet the production requirement.
  • BOM Generation in BaaN & Maintenance of Engineering Change order.
  • Vendor development
  • Maintaining ISO\TS 16949 Documentation for internal as well as external audits

Notable Milestones

Vantage IC, LLC.

  • Doubled the market share from Indian customers.

Mitsunami Asia S Pte Ltd.

  • Successfully introduced Panasonic Battery to a leading car infotainment customer with expected future business of approx. 0.5M $ p.a.

Huber+Suhner Electronics Pvt. Ltd.

  • Successfully coordinated & negotiated for an order of value 0.5M CHF for leading Defence Manufacture.
  • Successfully delivered & maintained billings/shipment issues with effective client response over the year

Arrow Electronics India Pvt. Ltd. 

  • Rewarded with 250$ for achieving highest billing under the “Place the FET Program for International Rectifier “ in 2010-2011.
  • Selected as a member of Arrow Advantage Team to develop business with small client  as well for better market penetration

Academic Credentials

Jun 2008Jul 2010

Post Graduate Diploma in Business Administration -Operations

Symbiosis Centre for Distance Learning, Pune

Scored 62% marks

Jul 2005Sep 2007

Bachelors of Science in Information Technology

Panjab Technical University

Scored 74% marks

Jul 2001Jul 2004

Technical Diploma in Electronics & communication Engg.

Govt. Polytechnic for Women, Chandigarh

Scored 67% marks.



Lead Generation,Key Account Management,Business Development, Tendering,Pricing,Order Processing, Meeting stringent timelines & Computer Proficient ( MS Office, SAP & BaaN)


Teamwork & Collaboration, Accountability & responsibility ,Customer Focus,Planning & Organizing , Integrity , Effective Communication ,Continuous Learning , Creativity. Passionate

Personnel Details

Date of Birth                            :                       7th Jan 1986

Marital Status                         :                       Married

Languages Known                 :                       English, Hindi & Punjabi