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A creative problem solver with a multi-disciplinary background in human centered design, technology, and business management. 

Work History

Mar 2008Present

VP/Director, Experience Design

DigitasLBi

In my current role, I lead a team of five UX designers and oversee UX for all the
health accounts. My role involves being a strategist, a designer, a negotiator, a storyteller, and a client manager. My passion lies in understanding human behavior and using that knowledge to solve problems for my clients. Clients include: General Motors, Bank of America, Intuit, Memorial Sloan Kettering Cancer Center, Baxter, Baxalta, Zimmer and SunTrust.

Previous titles: Associate Director, Experience Design (Jan'13 - Jul'14)  |  Lead Interaction Designer (Oct'10 - Dec'12)  |  Sr. Interaction Designer (Mar'08 - Sep'10)

Sep 2006Feb 2008

User Experience Consultant

User Experience Center - Bentley University

I worked at the User Experience Center while completing my Masters. The lab focused on user research and my role was specifically to moderate tests, synthesize results, provide recommendations and design solutions. I had the opportunity to conduct usability studies, focus groups, ethnography studies, heuristic evaluations for clients like Planned Parenthood, New York & Company, Blue Cross Blue Shield, Volkswagen and Discover Card.

Jun 2005Dec 2005

Intern

Rolls Royce

This was my internship project during my MBA at Nottingham University, UK. My role was to analyze the low adoption rates of a recently rolled out HR program. My research concluded lack of clarity in instructions as the root cause of the problem and my solution showcased a visual diagram accompanied by a communication and training plan. My contract was extended to roll out my recommendations into action and resulted in an increase in adoption rate by 67%.

Mar 2003Sep 2004

Account Manager

Artaaj

Artaaj is an event and marketing company and I had the opportunity to be exposed to the fast paced world of event management and had the pleasure of wearing many different hats to get the job done. This role was really an MBA in the form of a job.

Education

2008

M.Sc Human Factors in Information Design

Bentley University
2005

M.B.A 

University of Nottingham, UK
2002

B.Sc Computer Science

American University of Sharjah