Work History

Work History
Aug 2011 - Present

Blogger

B3llacara
  • Founder of a fashion, beauty and lifestyle blog providing current trends in the industry along with makeup tutorials, beauty, fashion and health advice.
  • Achieve strong social media presence across multiple platforms while developing effective viral marketing strategies to drive new traffic to the blog.
  • Manage performance analytics of content and identify new channels to optimize blog visibility.
  • Network and manage relationships with bloggers to remain competitive and cutting edge.
  • Contribute to other blogs including Fresh Words Market and Luri & Wilma Magazine with an upcoming project with The Goodwill.
  • Invited to be on the discussion panel for the NOVA Fashion Week "Behind The Scenes" event.
  • Research industry trends daily and promote the latest trends in fashion, beauty and makeup.
Apr 2012 - Present

Fashion Contributor

Luri & Wilma Magazine
  • Pitch and write fashion articles geared to the eco-friendly, fashion loving, smart girl.
  • Cover the Washington, DC fashion scene at various local events.
  • Contribute articles regularly to the blog.
  • Wrote feature fashion article for May/June issue. 
Jul 2011 - Oct 2011

Editorial Intern

GreenAnswers
  • Researched, wrote and published feature articles on environmental events, interests, and crises.
  • Provided complete, accurate, and compelling coverage of both anticipated and spontaneous news for online media.
  • Answered environmental questions daily in Q&A section of the site, which included research, gathering and editing information to produce a concise constructive response.
  • Earned repeated commendations for excellence in writing.
Jun 2010 - Jan 2011

Freelance Website Copywriter

Web Marketing Solutions
  • Developed highly effective, original and targeted copy for the company website.
  • Maintained thorough understanding of the target audience and developed copy geared to that market.
  • Developed copy to maximize SEO and PPC campaigns.
  • Worked closely with the graphic designer to architect and implement the overall look and feel of the website and the company services.
  • Interacted with client and provided advice on content related issues.
Dec 2002 - Apr 2010

Business Development Officer

Transportation Federal Credit Union

Launched new business development department and drove all business development initiatives for this $150 million Credit Union.

  • Coordinated all business development efforts, including the identification, qualification, management and retention for new business.
  • Generated new business by creating and executing a strategic business development plan, delivered high impact sales presentations and effective follow through.
  • Directly managed two employees and overall daily business development initiatives.
  • Consistently maintained 100% or better of established business development goals.
  • Developed and presented product/service promotions to senior level executives in the DoT and DHS resulting in increased gross profit.
  • Developed and launched strategic marketing campaign resulting in a 10% increase in new membership and a 10% increase in new loans.
  • Wrote and edited all business development marketing materials, press releases, integrated marketing communications and promotions through newsletters, posters, brochures, annual reports, statement stuffers, signs, and branch handouts.
  • Wrote and edited copy for business development website including updating new content and streamlining layout to facilitate promotion of benefits, products and services resulting in increase in website traffic.
  • Researched industry trends and analyzed competitive product offerings in terms of features, benefits, and price points and developed business development strategies to remain competitive.
  • Coordinated and managed financial fairs, onsite registrations and other public relation events with business partners resulting in an increase in new membership.

Education

Education

Skills

Skills

Marketing and Communications

Writing

Research

Computer

  Operating Systems: Windows XP, Windows NT, Windows 2000, and Mac 0SX. Software / Applications: Microsoft Office XP, Microsoft Office 2000, Microsoft Office 1997, MS Word, MS Access, MS Excel, MS FrontPage, Internet Explorer, Outlook, Outlook Express, PowerPoint, and Adobe Photoshop. Social Media Tools: Blogger, Wordpress, Facebook, Twitter, Linkedin, Flickr, YouTube, StumbleUpon, Digg, and del.icio.us.  

Summary

Accomplished blogger and freelance writer with experience covering topics ranging from environmental issues to emerging beauty and fashion trends.  Bring 8 years of strong writing and select strengths that encompass marketing and public relations.  Passionate about securing an editorial position.

Interest

Spending time with family and traveling, blogging, fashion, makeup, dancing, exercising, hiking, foodie, social media and networking.