Highly creative and multitalented creative director with extensive experience in branding, marketing communication and web/print design. Exceptional collaborative and interpersonal skills; dynamic team leader with well-developed verbal communication abilities. Highly skilled in client and vendor relations; talented at building and maintaining win-win partnerships. Passionate and inventive creator of innovative marketing concepts through branding campaigns.
Sep 2008 - Present
As a MacSpecialist and 18 year Macintosh user, I passionately engage customers to showcase our technology and help them discover our products. I quickly earn trust by recommending relevent solutions that fulfill my customers needs. Moreover, I make sure that every customer receives individualized attention which allows owners of our products to get more out of their computing and entertainment experiences. Quickly noticed by managers, geniuses, trainers and peers, I was almost immediately awarded the "Rising Star" award and was voted "NetPromoter" by customers for two straight months. These accolades allowed me the opportunity to teach One-to-One training classes, lead customer presentations and otherwise represent the company's retail presence as a trusted professional.
Apr 2007 - Nov 2008
Successfully managed and coordinated graphic design projects from concept through completion. Worked closely with independent financial advisors to create a vision, conceive designs, and consistently provide quality work, meeting deadlines and other client expectations. Effectively built, motivated, and directed a team of designers, as well as coordinated freelance designers, consultants and vendors for all client requirements, as well as all internal marketing projects. Created highly persuasive sales & marketing materials resulting in an 40% increase in incoming leads and a 20% increase in revenue. Managed all internal and external corporate identity projects including the redesign of the corporate website, ensuring retention of consistent and cohesive branding.
Jan 2005 - Mar 2007
As Creative Director: Responsible for company name change, conceptual vision, overall branding and marketing of all corporate communications including internal & external media. Ensured that the design vision was maintained and final markups were brand compliant, leading efforts which resulted in in $3 billion worth of mortgage originations. Successfully managed and directed an in-house art department while building and maintaining high design standards.
As Webmaster/Graphic Designer: Responsible for overall design, development and maintenance of the corporate website, intranet portal (iLoan2) and third party account executive portal.
Jan 2005 - Mar 2007
Owner / Creative Director
Currently serving clients as an ad agency/design studio where I create everything from marketing campaigns to brand identity design, logo design to website design and development, interactive media to email marketing. I consider I Did It Creative more than a graphic design studio, as I pay special attention to branding and development, and counsel clients on an ongoing basis regarding ways to grow their brand through changing times and trends. Responsible, reasonable, and flexible, clients are happy to say "I Did It".
Jan 2004 - Dec 2004
Owner / Creative Director / Account Manager
Adams & Cross Internet Solutions
Startup web development/graphic design company specializing in ecommerce solutions for small retail type businesses. Responsible for business development, account management, marketing and full life-cycle of all projects, including proposal writing, project analysis, budgeting, scheduling, information architecture and quality assurance.
May 1993 - Nov 2004
Partner - Senior Graphic Designer - Account Manager
Irwin Levine & Associates Inc.
Provided design and marketing services to companies such as, Fujifilm, Nestle’s, Gillette, Wal-Mart, Colgate-Palmolive, Ray-O-Vac, New York Islanders, Johnson & Johnson and Sundown Vitamin, presiding over accounts which totaled more than $2.5 million per year. I was responsible for development and implementation of strategic marketing plans establishing objectives, assessing client needs, conducting research, exploring concepts, launching campaigns & new product introductions, handling media communications, brand integration & evaluating results. Responsible for ensuring all client needs were met while maintaining successful performance and profitability for all accounts.