- Reduced marketing expenses by 30% through the creation of an online interactive media kit.
- Developed targeted collateral for online advertising opportunities, resulting in 100% inventory buyout.
- Managed the creation and launch of an industry award program which generated over $100,000 in sponsorships in its first year.
- Produced Webinars on current industry topics which posted attendance rates of over 60%, compared to an industry average rate of 10-40%.
- Create and execute sales and marketing promotions for two industry-leading trade publications: Risk & Insurance and Human Resource Executive.
- Managed email marketing programs from identification of target audience and creation of material, to database maintenance and program analytics.
- Developed and implemented branding strategies for electronic and print media targeting both readers and advertisers.
- Directed activities of creative staff, web developers, print production facility, and event contractors.
- Handled full life-cycle of approximately 12-15 trade show, conference, and event activities annually.
- Managed production, promotion, and distribution of all magazine award programs.
- Negotiated advertising trade agreements between the company and global associations.