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Summary

Experienced marketing professional with proven experience in promotional and operational roles across various industries.Demonstrated success in development and execution of sales and marketing plans resulting in increased sales and heightened brand awareness and equity. Specific competencies include:

  • Brand and Customer Development
  • Project Management
  • Marketing Analytics
  • PR / Communications
  • Advertising / Graphic Design
  • Customer Relationship Management (CRM)

Work experience

Marketing Manager

LRP Publications
Aug 2007May 2009

Accomplishments

  • Reduced marketing expenses by 30% through the creation of an online interactive media kit.
  • Developed targeted collateral for online advertising opportunities, resulting in 100% inventory buyout.
  • Managed the creation and launch of an industry award program which generated over $100,000 in sponsorships in its first year.
  • Produced Webinars on current industry topics which posted attendance rates of over 60%, compared to an industry average rate of 10-40%.

Responsibilities

  • Create and execute sales and marketing promotions for two industry-leading trade publications: Risk & Insurance and Human Resource Executive.
  • Managed email marketing programs from identification of target audience and creation of material, to database maintenance and program analytics.
  • Developed and implemented branding strategies for electronic and print media targeting both readers and advertisers.
  • Directed activities of creative staff, web developers, print production facility, and event contractors.
  • Handled full life-cycle of approximately 12-15 trade show, conference, and event activities annually.
  • Managed production, promotion, and distribution of all magazine award programs.
  • Negotiated advertising trade agreements between the company and global associations.

Associate Marketing Manager

Foamex
Feb 2004Jul 2007

Accomplishments

  • Achieved record-breaking marketing ROI and the most publicized new product launch in company history through effective contributions to the development and execution of the launch strategy, including print and electronic media plans, direct mail campaigns, trade shows, and sponsorships.
  • Generated plant and customer profitability analysis for senior management and establish baseline performance metrics, resulting in unprecedented insight into customer and product performance.
  • Provided project management for the implementation of Siebel CRM for the sales force, from custom system design and end-user training, to troubleshooting and acting on user feedback.

Responsibilities

  • Managed marketing promotion planning for seven product lines in a $674M business unit.
  • Planned and executed product launches including design strategies, trade show displays, collateral development, and all associated vendor management.
  • Directed all aspects of trademark process from applications and renewals, to monitoring, and recommending actions against infringements.
  • Gathered and disseminated market intelligence on competitors and customers to Senior Executives.

Account Manager

Swarovski
Jan 2002Sep 2003

Accomplishments

  • Drove sales to a 5% increase in one year in a region that had previously declined 10% year-to-year.The region became the only one to realize positive gains, reversing a two-year negative trend.

Responsibilities

  • Responsible for cultivating strategic relationships with senior management in major department store chains throughout a $1.5 million retail territory.
  • Developed and implemented regional brand strategy, which spurned a positive sales trend resulting in a larger retail footprint for fashion and core products.
  • Planned and conducted sales training and brand image events to communicate brand strategy, product introductions, and merchandising.
  • Analyzed inventory and sales data to determine optimum product mix.

Marketing Assistant

Lenox
Aug 1997Jan 2002

Accomplishments

  • Performed media analysis and provided spend allocation recommendations which resulted in a 15% increase in marketing realization for selected media.

Responsibilities

  • Managed all media relations for the Lenox Retail Division.
  • Planned and implemented direct mail and print marketing campaigns for sixty retail store locations nationwide.
  • Maintained advertising budgets and provided feedback and analysis to senior management on direct mail and ad sales revenue.

Education

M.B.A.

Philadelphia University
20022004

B.S.

Philadelphia University
19982003

Skills

Salesforce.com
Siebel CRM
InDesign CS2
Illustrator CS3
Photoshop CS3
Microsoft Office