May 1997 - Present
Strategic Marketing Consultant/President
Stratamar, Inc., specializes in marketing planning, strategic planning, market analysis, business development, product development, and Internet marketing for emerging businesses.Sample assignments include:
Byron Ventures: Research and creation of a business plan and working financial
model to open a de novo commercial bank in metro New York City
eFusion.com:Developing and implementing a marketing strategy for a kiosk-
based retail sales provider
MentoringSuccessGroup.com: creation and implementation of marketing strategy
& tactical plan in support of a new business diagnostic software tool Development Capital Networks, LLC:Final review and refinement of several phase II funding requests for the National Science Foundation.
Sep 2008 - Dec 2010
Deposit Mobilization Consultant
Baku, Azerbaijan2008 - 2009Deposit Mobilization Advisor
Independent contractor with Bankworld and USAID for on-site advice and implementation assistance for five commercial banks in Baku, Azerbaijan. Primary foci were on new product development, marketing research, analysis of target markets and tactics, new media, and deposit growth.Highlights included:
·increase in year-to-year deposit inflows of 34% at NBC Bank
·57% increase in deposits, in 3 months, at Atra Bank
·created and launched implementation of 3-5 year strategic and tactical marketing plans at three banks
·developed and completed training of marketing departments at all five banks in research, analysis, advertising and promotion, and web site optimization
·created cost analysis and tactical implementation plan to launch mobile banking at one client bank
Yerevan, ArmeniaOctober 2010Senior Trainer
Training of 30+ Lending and Marketing officers at Ardshininvestbank in Marketing Research, Segmentation, Sales, Sales Management, and Financial Statement Analysis.
Resume of: Neil Brown (p. 2 of 2)
Tbilisi, Republic of GeorgiaDecember 2010Senior Trainer
Training of SME Lending and Marketing officers at BasisBank in Marketing Research, Segmentation, Sales, and Sales Management.
Aug 1993 - May 1997
Regional Marketing Director
Huntington National Bank
Responsible for regional market planning, tactical development and execution, and tactical analysis.Worked with Retail, Private Banking, Commercial Banking, and Small Business line units to develop and execute the most cost-effective promotions designed to increase sales across all product lines.
Feb 1984 - Aug 1993
Commercial Market Manager
National Bank of Detroit
Created, developed, and executed the product and marketing strategies and tactics for business-to-business markets. Major focus on cash management, electronic banking, investments, and deposits. Clients from partnerships to $500 million manufacturers.
·Capped five-year sales effort with acquisition of new municipal banking relationship with balances exceeding $21 million.
·Created new products and promotional efforts to take advantage of marketplace needs in cash management, electronic commerce, auto floor plans, small ticket leasing, variable rate retail CDs, and checking account debit cards.