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Work experience

Public Relations Manager

Capahas Baseball Team

·News coverage and game attendance increased 25% after successful social media campaign

·Established and maintained social media and team website with photographs, game notes and press releases

Sports Editor

Capaha Arrow

·Managed staff of 10 writers

·Incorporated feature articles into standard news format

·Changed sports format from competition reviews, which were outdated by the time of publication, to         upcoming competition previews

Features Reporter/Social Media Specialist

Southeast Missourian

·Wrote social media content and increased social media activity by 30%

·Wrote feature stories for use online, in newsprint and magazines

Sports Information Specialist

Southeast Missouri State Athetics

·Wrote content for and maintained social media sites, updated with current game information and features

·Maintained website with statistical information, marketing materials and press releases

·Designed promotional print materials and media guides using Adobe InDesign and Photoshop

·Wrote content for media guides

Mar 2012Present

Communications Assistant

Missouri Athletic Club

·      Responsible for producing weekly online newsletters, The Buffet and the CWC a la Carte

·Schedule, write, design and edit for monthly magazine, the Cherry Diamond

·Coordinates advertising topics and upcoming events between various department heads

·Designs signs, invitations, business cards, t-shirts and other promotional materials for club events to entice   member participation

·Markets club events to members through various outlets including newsletter, magazine and direct mailings

·Takes and edits photographs and videos at club events for newsletters, emails, social media and magazine

·Manages club's website and sub sites, including web design

·Manages club's social media, increased Facebook ‘likes’ f­rom 500 to more than 1,000


Public Relations
·      Proficient in Microsoft Office, Adobe Creative Suite, Quark Xpress and HTML websites ·      Applies strategic knowledge of word of mouth/digital marketing to virtual communities ·      Excellent social media skills:  Engages audiences using Facebook, Twitter, Foursquare, Tumblr, Myspace, YouTube, Google, Flickr, mobile applications, blogs, and new media ·      Writes compelling content that encourages feedback and interaction ·      Experience journalist and editor; skilled in AP style writing ·      Advanced graphic design skills ·      Proficient in Google Analytics, Klout Scores, Hootsuite and Tweetdeck ·      Continuously researches social media trends to maximize social media effectiveness ·      Identifies opportunities and risks created by integrated marketing ·      Excellent communication skills, both verbal and written ·      Thrives in fast-paces environments; successful working independently or as a member of a team ·      Responsible, dependable, and trustworthy; self-motivated, detail-oriented, and organized ·      Skilled at multi-tasking, works well against deadlines  

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Situation Analysis


Aug 2008Dec 2009

Bachelor of Science

Southeast Missouri State University

Certified in Public Relations Education by the Public Relations Society of America

ACEJMC Accredited

PRSSA Chapter President

Cape Girardeau, Missouri

·Increased membership 30%; Increased PRSSA national conference attendance 200%; Developed student-run PR firm; Encouraged PRSSA members to develop journalism skills by writing for the university newspaper

PRSSA Leadership Rally

Scottsdale, Arizona

·Attended PRSSA Chapter President Leadership Rally; Leadership, management, fundraising and team-building skills were discussed

PRSSA National Conference

San Diego, California

·Attended 2009 PRSSA National Conference