Nazia Hayat

Nazia Hayat

Work experience

Work experience
Mar 2008 - Mar 2009

Audience Marketing Intern, Developer & Platform Group Asia Pacific

Microsoft Asia Pacific
  • Led the regional marketing programs for Tech.Ed SEA including collaboration with evangelists and community bloggers for demand generation, pricing promotions and overall agency management  . Achieved an increase in registration of 7.5% over 2007 
  • Analyzed the marketing strategy for software developer audience for 9 countries in Asia Pacific, based on consumer engagement metrics available through monthly dashboard and market research reports
  • Managed execution of projects for audience marketing activities in Asia Pacific including developer segmentation survey, developer kits for emerging markets, adoption of GMP tools and MSDN SEA newsletter
  • Supported Audience lead in DPE ROB (Rhythm of Business) meetings for APAC region with senior leadership team in RHQ. Independently created an activity megamap which was useful in analyzing activity ROI in relation with key KPIs
Jul 2007 - Feb 2008

Management Trainee

IDS Marketing (Li & Fung Group), Singapore
Attached to the Healthcare Marketing division
  • Responsible for Sales Forecasting and Inventory Management for an anti-aging Skincare Brand ‘Kinerase'.
  • Exposure to Pharmaceutical & Consumer Healthcare products distribution channels
  • Independently finished two process improvement projects on ‘Sales Report Automation' & ‘Performance Measurement Tool' for transport contractors involved in delivery of goods to retail outlets
May 2006 - Aug 2006

Marketing Intern

CrimsonLogic Singapore

Attached to Technology Development Department

  • Analyzed the BPM(Business Performance Management) market, Conducted competitor analysis for key competitors’ (Savvion, TIBCO, Lombardi, Fujitsu and IBM) and a SWOT analysis for the BPM product (Maestro). Conducted user testing and internal evaluation of product
  • Conceptualized marketing collaterals including white papers, brochures and datasheets, customer survey for CommunicAsia Trade Show in Singapore and a video demonstration of the product
Jun 2005 - Aug 2005

Marketing Intern

Tagit Pte Ltd
  • Conceptualized sales brochures, presentations, e-mailers for promotion to prospective clients for a mobile interactive platform solution. Planned project meetings with Cathay and OCBC
  • Independently organized a trial game with 20 participants for an innovative game concept called “Tag & Ladder” in Cineleisure Cathay Orchard


Aug 2003 - May 2007


Singapore Management University

Final Year Project - Developed a Web-based document checking system based on optical character recognition (OCR) technology for trade document processing for Standard Chartered Bank, Malaysia.


  • SMU Naach: Dance Troupe Member, Performed at university functions and cultural night
  • SMU Yearbook Committee: Writer
  • SMU Icon: Member of buddy program for assisting international students
  • Volunteer for SMU Red Cross Society and National Art Museum




Microsoft Excel


Brio Reporting Tool



To work for a company which strongly believes in creating authentic,collaborative and long lasting connections with customers


  • Playing Badminton
  • Swimming
  • Korean Language and Entertainment
  • Dancing
  • Social Media Marketing



Insiders Guide to Search Marketing course


Microsoft AdExcellence

Microsoft Advertising



Maria Green

Roberto Winckler