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About me

"I am passionate about social communication"
With long experience in Community Management, I am an expert in creating a connection with an audience and how to take out a fire if it occurs. As the Head of Social Media at watAgame, I know how to plan a strategy for each social media channel and work towards reaching ambitious goals. I am creative to the bones and my commercial intuition is the icing on the cake!


May 2011Present

Community Manager/Campaign Manager/Head of Social Media


I am the Community Manager for watAgame's Swedish communities online: (an online community for teenage girls) and Momio (a social app for kids) in Sweden.

My responsibilities as a Community Manager:
- Creating content for the two products with focus on creativity, empowerment and fun (translations from English to Swedish).
- Safety (keeping the products safe for our users who are kids between 8 and 18 years old).
- Support (answer mails from users and their parents).
- Managing a team of 25 Community Moderators and a Communtiy Supporter.
- Brainstorming about retention and reactivation of Momio users and coming up with concepts for keeping users an getting them back to Momio.

I am the Head of Social Media at watAgame, and is responsible for watAgames and it's products social media channels.

My responsibilities as Head of Social Media:
- Social media strategy and implementation (Twitter, Snapchat, Facebook and Instagram).
- Creating Social Media content and retaining as many followers and as much interaction as possible.
 - Managing a team of social media ambassadors

I am working part time for watAgame as a Campaign Manager and helping out with branded campaigns.

My responsibilities as Campaign Manager
- Contact to clients
- Creating and implementing interactive marketing content on Momio.
- Creation of case reports to clients

Mar 2015Present



I am the owner of Youtopia, a high quality social media management agency. We help brands stand out in the crowd.

One of our main clients:
The real estate agency Våningen & Villan

Aug 2014Jun 2015

Volunteer work

United Sisters, Fryshuset

I volunteered as a group leader for a group of high school girls. The goal was to be a support to the girls, increase their confidence and give them the tools they need to be able to delvelop themselves without being constrained by norms, gender roles or the opinions of others.

Feb 2011Feb 2015



For four years I ran my own webshop together with my sister selling Korean fashion online to girls

Jun 2008Apr 2011

Regional Visual Merchandiser, Danmark


BIK BOK is a retail company that sells fashion to girls, and is a part of Norwegian  Varnergruppen.

I was the Regional Visual Merchandiser for the stores in Denmark and educated and supported employees, was head of product placement and image building in the Danish stores.

Aug 2006Jun 2008

Visual mechandiser


Visual Merchandiser in BIK BOK's flagship store in Copenhagen.

Oct 2005Aug 2006

Shop assistant


BIK BOK, Burlöv Center in Arlöv.


Aug 2001Jun 2004

Social Studies - International Economics

High School Education

Example of courses: Marketing, Business Economics, Social Studies, Business Law, European Studies


Britta Appel

Country Manager BIK BOK Danmark,
Tel: +45 21 62 84 60
Tel work: +45 51 43 01 88

Lise Tolstrup Buchhave

Chief Community & Security Officer at watAgame, 2011-2015
Tel: +45 23 47 56 35
E-mail: [email protected]


Cambridge Certificate in Advanced English

University of Cambridge




Mother tongue


Fluent in both written and spoken word


I understand everything and can communicate