Natasha Musa

Responsible for designing, developing, and launching impactful go-to-market and branding campaigns that lead to an increase in visibility, customer acquisition, and revenue.

Key Contribution

• Created and implemented impactful branding and marketing strategies maintaining the company's position as the number 1 Family Takaful Brand.
• Development of Shariah Ecosystem in Pulse, Prudential Malaysia wellness app. 

Managed marketing strategies and campaigns for Maybank2U, Virtual Banking and Payments. Led the strategic development and management for the launch of MAE.

Supplied expert communications and marketing consultation and project management services. Worked effectively with companies such as BBDO, Dentsu, JWT, and Ansell. Utilized proficiencies in Google Calendar, Google Mail, Evernote, and Todoist. Educated and trained clients on best practices for increasing productivity, efficiency, and profits.

Key Contribution

• Empowered business owners to establish, grow, and effectively manage their businesses and clientele.

Managed the key client portfolio. Built solid professional relationships with multiple internal and external teams. Continuously clarified communications in order to deepen client relationships. Remained dedicated to meeting clients' every need, and, wherever possible, exceeded their expectations.

Key Contribution

• Increased brand relevance in a highly competitive field. Designed award-winning strategies, ideas, and campaigns. Additional Experience

Led the A&P team and worked closely with the various departments especially the leasing team to meet the residential shopping malls objective. Built the team, strategic direction, SOP's for the A&P team from ground-up.

Worked effectively with partners as well as tenants to ensure all parties meet business objectives, this included creating a branding as well as tactical campaigns that took a 360 marketing approach. 

Successfully created awareness for the shopping mall and increased footfall despite negative publicity that was associated with it during the launch period. 

Key Contribution

• Developed the launch strategies for the newly created shopping mall. 
• Set SOP's to manage mall's marketing and promotional initiatives.

Offered the role of Senior Marketing Executive whilst managing Suria KLCC as a client in FCB Kuala Lumpur. 

Core responsibilities included creating 360 marketing campaigns to promote footfall and spend within the landmark shopping mall. Collaborated with key tenants, advertising, PR and event agencies to implement effective marketing campaigns as strategized by the overall marketing team. 

Also responsible for the services and quality provided by the customer service team through daily monitoring and providing quarterly training to about 15+ of Suria KLCC's customer service executives. 

Key Contribution

• Created effective training content for the customer service team.
• Strategized and managed all PR initiatives for the iconic shopping landmark. 

Managed a number of brand portfolios such as British Council, Biersdorf, Sunkist, Suria KLCC and 20th Century Fox.Managerial role included overseeing the internal team's day to day operational management in implementing advertising campaigns smoothly and worked closely with clients to ensure campaign objectives are met timely. Worked on award-winning campaigns for British Council and Suria KLCC.

Key Contribution

Manage accounts day to day and part of the team that developed award winning campaigns.