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Summary

"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style" - Maya Angelou

A highly resourceful general management and marketing communications professional with 20 years of experience in strategic planning, managing operational efficiencies, building and managing teams across multiple departments, financial management and project management. 

Quick to understand complex concepts and work efficiently with teams to identify and solve problems. A firm decision maker and action-oriented marketer. 

Career History

Jan 2019April 2019

Head, Marketing, Maybank2u, Virtual Payments and Banking

Maybank

Responsible for total marketing strategy and implementation of all digital products under the Virtual Payments and Banking department. Products include all services under M2U. Successfully planned, managed and implemented the launch of Maybank's e-wallet product MAE.  

Jan 2016Dec 2018

Marketing Consultant/Productivity Trainer

Chicpreneur Marketing

Offered marketing consulting and project management services to companies that require assistance in managing marketing related projects. Worked for agencies such as BBDO, Dentsu, JWT and also corporate companies such as Ansell.

Created and offered half-day training to interested individuals who want to increase their productivity through the use of mobile apps via tools such as Google Calendar, Google Mail, Evernote and Todoist.

Jan 2011Nov 2015

Group Account Director

Ignite Sdn Bhd

Hired to re-energize the agency's business. Worked closely with the internal teams to re-strategize and re-align the business direction. Built relationships with partners and actively sought out new business opportunities to increase the agency's client portfolio with the objective of increasing revenue. 

Managed a team of 20+ people to ensure day to day operations run smoothly while overseeing the management of multiple brands such as Aiken, Dashing, Enchanteur, Elite, Romano, Safi, Sumber Ayu, Ministry of Unity and Perodua. 

Worked together with the top management of agency's clientele, providing strategies input and ensuring timely implementation from the agency's side with the goal of increasing market share for the brands that we managed. 

Won multiple local and international awards for marketing and creative initiatives for the list of brands managed under the agency. 

Nov 2008Jan 2010

Account Director

Creative Juice\Sil Sdn Bhd

Managed P1-W1MAX which at the time was CJS's key client portfolio. Cultivated a strong professional relationship and worked closely with P1W1MAX's management and marketing team to devise strategies that would help grow P1-W1MAX's brand relevance and subscription base in a very competitive field of business. 

Spearheaded development and execution of all communications strategy with a dedicated team in CJS and also manage client relationships, meeting clients request and resolving critical issues. 

Part of the team that developed the strategy and implemented the creative idea for the controversial and award-winning campaign: P1 W1MAX-Sudah Potong.

Nov 2007Nov 2008

Senior Marketing Manager

Mid Valley City Gardens Sdn Bhd

Hired based on experience and track record of creating and implementing effective strategies for the Curve. 

Responsibilities included developing marketing programs to create awareness, increase footfall to the mall and working closely with retailers creating promotional campaigns to encourage new customers to spend within the shopping mall. 

Jul 2004Nov 2007

Head of Advertising & Promotions

Boustead Curve Sdn Bhd

Led the A&P team and worked closely with the various departments especially the leasing team to meet the residential shopping malls objective. 

Built the team, strategic direction, SOP's for the A&P team from ground-up. Worked effectively with partners as well as tenants to ensure all parties meet business objectives, this included creating a branding as well as tactical campaigns that took a 360 marketing approach. 

Successfully created awareness for the shopping mall and increased footfall despite negative publicity that was associated with it during the launch period. 

Sep 2003Jul 2004

Senior Marketing Executive

Suria KLCC Sdn Bhd

Offered the role of Senior Marketing Executive whilst managing Suria KLCC as a client in FCB Kuala Lumpur. 

Core responsibilities included creating 360 marketing campaigns to promote footfall and spend within the landmark shopping mall. Collaborated with key tenants, advertising, PR and event agencies to implement effective marketing campaigns as strategized by the overall marketing team. 

Also responsible for the services and quality provided by the customer service team through daily monitoring and providing quarterly training to about 15+ of Suria KLCC's customer service executives. 

Jun 2002Jul 2003

Account Manager

FCB Malaysia Sdn Bhd

Managed a number of brand portfolios such as British Council, Biersdorf, Sunkist, Suria KLCC and 20th Century Fox.

Managerial role included overseeing the internal team's day to day operational management in implementing advertising campaigns smoothly and worked closely with clients to ensure campaign objectives are met timely. 

Worked on award-winning campaigns for British Council and Suria KLCC.

Jan 2001Jun 2002

Account Manager

Bozell Worldwide Sdn Bhd

Managed Celcom, a fast-paced organization - worked with the team both externally and internally to develop and implement time-sensitive campaigns to meet business objectives. 

Created impactful campaigns that exceeded clients expectations namely 'Citizen's of the World' campaign as well as various tactical campaigns such as 'Star Wars Celcom Prepaid' campaign to increase subscribership. 

Jun 2000Dec 2000

Associate

Ogilvy Public Relations Worldwide Sdn Bhd

Managed the overall Public Relations day to day requirement for Nokia Sdn Bhd which included media management, media launches and other public relations related events and initiatives while also monitoring campaign impact to ensure it meets clients objectives.

Sep 1999May 2000

Account Executive

FCB Malaysia Sdn Bhd

Responsible for the day to day implementation of advertising campaigns for all clients under the team's purvue which included brands such as Ajinomoto, Biersdoft, Seri Murni and Neptune oil. 

Education

19961998

BA (Hons) Public Relations

Leeds Beckett University
19931995

Matriculation in English Language

Matriculation Centre, International Islamic University
19901992

Sijil Pelajaran Malaysia (SPM)

Sekolah Menegah Convent Kajang