Safi, Wipro Unza Sdn Bhd
"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style" - Maya Angelou
A highly resourceful general management and marketing communications professional with 18 years of experience in strategic planning, improving operational efficiencies, build and manage teams across multiple departments, financial management and project management.
Quick to understand complex concepts and work efficiently with teams to identify and solve problems. A firm decision maker who is able to turn ideas into logical strategies, and implement systems that optimise productivity with the objective of increasing profitability.
Currently providing remote freelancing services to companies that need business operations or marketing support for their business.
In the past two years I have been employed by small businesses, start-ups and advertising agencies to help manage and/or implement projects.
Held the position as Group Account Director with Ignite Kuala Lumpur, an advertising agency which is part of the FCB network. Ignite Kuala Lumpur was a growing agency that worked with multiple brands such as Aiken, Dashing, Enchanteur, Elite, Ministry of Unity, Perodua, Romano, Safi and Sumber Ayu.
Led a team of 20+ people managing multiple brand portfolios. Responsible for the growth of our clients as well as the agency's business, delivery of quality results and achieving the highest standards across all areas of business. Also in charge of overseeing the organisation's operations in accordance with the company's brand, product and service standards.
Since I joined the agency, the team and I have managed to grow our portfolio of clients from only four brands to the multiple clients that we currently have today.
Managed the P1 W1MAX account in Creative Juice\Sil. In this position, I:
Part of the team that developed the strategy and implemented creative idea for the award winning and memorable' P1 W1MAX-Sudah Potong' campaign.
Hired just before the completion of the shopping center to develop and implement effective advertising and promotions campaign to create awareness of the new premium mall.
In this capacity, I had utilized my experience as the Head of Advertising and Promotions of the Curve Shopping Centre and developed a full two-year strategy to help the organization to meet its long and short-term objectives.
Led the entire advertising and promotional department and assisted the leasing team to lock in potential new tenants. Reporting to the GM of Boustead Curve Sdn Bhd, my key role was:
As the initial team that was part of the launch of the shopping mall, I believe the team and I have played a role in implementing strategies that has provided a positive long-term impact to the shopping mall and the surrounding Mutiara Damansara area.
Whilst managing Suria KLCC as a client in FCB Kuala Lumpur, I was offered the role of Senior Marketing Executive by the Senior Marketing Manager to assist with:
As a Senior Marketing Executive for Suria KLCC, I have successfully implemented and managed a number of marketing campaigns to meet the marketing objectives set.
Reporting directly to an Account Director with two key reports, we managed a number of brand portfolios such as British Council, Biersdorf, Sunkist, Suria KLCC and 20th Century Fox. Duties and responsibilities include:
Worked closely with both clients and creative team and managed to develop award winning campaigns for British Council and Suria KLCC.
Worked on the Celcom account, which was at that point of time the biggest account for Bozell Worldwide. Reported directly to an Account Director but independently managed the clients day to day operational activity. Roles include:
Most impactful campaign developed while in Bozell Worldwide for Celcom would be the' Citizens of the World' TVC as well as the Star Wars Celcom Prepaid Promotional Campaign developed in collaboration with 20th Century Fox.
I was the PR Executive that managed the day to day operations for Nokia Malaysia Sdn Bhd. My key tasks included:
Whilst my career in Public Relations was short-lived I learned a lot of PR basics and use the experience gained to provide clients valuable feedback above and beyond recommendations related to advertising.
Duties and responsibilities include: