Group Account Director
Ignite Sdn Bhd
Held the position as Group Account Director with Ignite Kuala Lumpur, an advertising agency which is part of the FCB network. Ignite Kuala Lumpur is a growing agency that currently works with multiple brands such as Aiken, Dashing, Enchanteur, Elite, Ministry of Unity, Perodua, Romano, Safi and Sumber Ayu.
Lead a team of 20+ people managing multiple brand portfolios. Responsible for the growth of our clients as well as the agency's business, delivery of excellent results and achieving the highest standards across all areas of business. Also in charge of overseeing the organisation's operations in accordance with the company's brand, product and service standards.
- Developing key marketing strategies for Ignite Kuala Lumpur as well as our client's list of brands.
- Work together with departmental heads to ensure a smooth flow of process and procedures in implementation of strategies.
- Building and strengthening relationships with our partners and ensuring quality service from the agency.
- Oversee overall financial performance of accounts against budgets, and examine deployment of resources against contract levels.
Since I joined the agency, the team and I have managed to grow our portfolio of clients from only four brands to the multiple clients that we currently have today.