Work experience

Head of Product Management Ruhr

May 2009 - Present


  • Sales revenue and marketing responsibility for productions incl. budgeting and forecasting in consultation with managing director and finance /CCO
  • Supervise the activities of Senior Product Managers, Product Managers and PR-Managers and coordinate the efficient planning process inside the unit
  • Create and implement go-to-market strategies and marketing plans with all relevant departments (PM, PR, sales, advertising and media agency, central marketing units, finance) and overseeing million budget
  • Develop concepts to enhance company's E-Commerce/ Ticketing division (Performance Marketing)
  • Analyse and participate in pricing policy decisions
  • Lead international procurement (print buying and agency services) and royalty projects


  • Created and executed the major On and Offline Christmas campaign for all brands on the German market / incl. idea, conception and execution of the main TV-commercial
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 20% under budget (without compromising business growth goals)
  • Achieved relevant savings in media buying through direct negotiations (800K)

Senior Product Manager

Stage Entertainment GmbH, Hamburg, Germany
May 2005 - Apr 2009


  • Develop, communicate and execute the marketing strategy
  • Set up and manage annual marketing budget and forecasts
  • Manage and implement media campaigns incl. evaluation and presentation
  • Online Marketing (Branding and Performance campaigns), SEM, Lead Generation and development of mobile Apps
  • Conception and execution of the CRM measures, Newsletter and online games (B2C)
  • Develop and manage direct mails to generate new customers (B2C)
  • Define and prepare analysis/prognosis and controlling procedures (KPIs) to initiate appropriate marketing activities

  • Conduct and analyze customer surveys

  • Key contact and owner of all the relationships with the external agencies

  • Provide sales collateral & support


  • Provided flexibility by overtaking and successfully managing for period of 6 months additional market with a team of 4 Marketing and PR Managers

  • Boosted sales by 15% in one year through development and implementation of direct marketing campaign

  • Developed company’s first mobile App for the show „Wicked“

Senior Press Officer

Roncalli's Apollo Varieté, Düsseldorf, Germany
Jan 2003 - Nov 2005
  • Developing and implementing marketing, PR and promotional campaigns incl. timelines and costs
  • Press relations and media work: writing press releases and articles, designing and implementing press conferences, organizing premieres and various events, photo and video shoots
  • Conception, content writing and management of the webpage
  • Sales: planning and implementing sales promotions, conceptual responsibility for various online and offline mailings

Project Manager

Noventa Corporate Communication GmbH, Düsseldorf, Germany
Jul 2002 - Dec 2002
  • Project management in location marketing for various clients including Gesellschaft fuer Wirtschaftsförderung Nordrhein-Westfalen, Famos Projekt GmbH und Co. KG, and Projekt Ruhr GmbH
  •  Europe-wide press relations and media work for different industries like biotechnology, medical engineering, chemistry or media
  • Briefing, conception, execution of PR and marketing campaigns
  • Conceptual and operational assistance on implemenation of an image and text MWMEV -database

Citibank Privatkunden AG, Düsseldorf, Germany

Jan 2002 - Mar 2002


Kienbaum Consultants International GmbH, Gummersbach, Germany

Oct 2001 - Dec 2001




DAMK, College for vocational training in advertising, marketing and communication, Düsseldorf Germany    

Graduated as specialist in marketing-communication
2001 - 2003

Marketing Communication

Heinrich- Heine-University Düsseldorf, Germany 

PhD Studies
2000 - 2001

Heinrich- Heine-University Düsseldorf, Germany

obtained Magistra Artium (M.A.)-degree (mark: 1.4) 
1991 - 1999

German and English language and literature studies

Tulane University, New Orleans United States

Sep 1998 - Sep 1998

University of California, Berkeley United States

Jun 1995 - Aug 1995

Tulane University, New Orleans United States

Jul 1994 - Aug 1994

Grammar School, Rijeka, Croatia

obtained qualification for admission to a university (mark: 1.5)


online marketing, 1x1 in online marketing, work-life-balance, authentic management, time and self-management

staff management, managing without executive powers



MS Office applications and Apple

Photoshop, Dreamweaver, Homesite, FrontPage, WordPress

CRM System:  Julitec


German and Croatian: mother tongue, English: fluent, Spanish: good, Italian: basic


Marketing Strategies & Campaigns, Creative Team Leadership, Product Positioning & Branding, Product Management, Web & Print Content Development, Focus Group & Market Research, Sales Collateral & Support, Public &  Media Relations, New Product Launch,  Online Marketing, Direct Marketing, Event, Apps, Social Media, CRM