Natalie Wetjen

• Conceptualized and designed a pre-launch website - www.playtogga.com
• Optimized design for customer signups 
• Created an extensive Style Guide 
• Managed expectations of the team during a critical phase of their launch

Tools Used:  Adobe Illustrator, Adobe Photoshop, Omnigraffle.

• Cover to cover design of a 12 page brochure for foreign language students. 
• Crafted the customers needs in a thoughtful and articulate creative brief.
• Worked with stakeholders to get them on board with the creative brief.
• Project managed the entire project and hit our deadlines successfully.
• Executed all design, photography and print production.
• Created print ready InDesign Files and instructions for working with a printing company.
• Art Directed Illustration Contractor and Copywriting.

Tools Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Lightroom.

• Developed new marketing materials and advertising concepts
• Created a pamphlet that helped customers understand how CEE saves them money on their utility bills. 
• Designed an iPad app that explained CEE services to customers during a sales session.
• Identified and planned an event to get more local contractors on board and CEE certified. 
• Art directed and wrote copy for ads and sales collateral. 

• Coordinated American mission teams schedules with churches in over a dozen foreign countries
• Traveled extensively oversea's to Russia, Zambia, Peru, Thailand and Myanmar. 
• Prepared trip photos for the website, sent mailers to donors and managed the website and its content.

My degree taught me how to figure out what customers want and to convincingly talk to them through digital and print mediums.  MCAD's degree is unique as it included a ton of hands on work experience on projects for real clients.  For one project I was a winning finalist in the One Show advertising competition in NYC.