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Summary

Creative professional and story maker, with over nine years of PR and writing experience, within the entertainment industry, corporate environments, inside agencies and as a freelance consultant.
A natural connector working with a range of dynamic brand families – areas of expertise include strategic communication plans, content creation, relationship management and event coordination.

Work History

Freelance Consultant

the distillery, australian high commission, Zelle Studio
Jan 2016Present

Combining a PR agency background with extensive writing experience; I consult for a range of businesses including online content creators, The Distillery (Google, YouTube, Cadbury), Zelle Studio and The Australian High Commission, in addition to independent stores, musicians and small companies.

External Relations Consultant

University of the Arts London
Jan 2014Dec 2015

Working with both the Business and Communications teams; I advised on and created press and social media strategies, managed and ensured the completion of contracted projects, provided communications counsel, and managed relationships between academic staff and external clients/business. Additionally, I wrote and edited copy for the University website, blog, internal documents, promotional material, and for a forthcoming University magazine. 

Freelance Principal Consultant

BORKOWSKI.DO
Jul 2013Dec 2013

While at Borkowski.do, I created and implemented high-level communication plans, wrote audits and blog posts, secured media coverage and provided counsel for clients including Ticketmaster UK, the Criminal Bar Association, MusicQubed and the Government of South Australia.

Writer

CLASH Magazine, Loud and Quiet Magazine
2012Present

Contributing to the print and online versions of CLASH and Loud and Quiet Magazine, I interview and review musicians, and compose features and thought-pieces.

Columnist

Sydney Opera House‘ Ideas at the House'
Aug 2013Apr 2014

I was commissioned to compose a series of columns with musical, political and pop culture themes, which were published on the Sydney Opera House's website and distributed via newsletters and social media.

Freelance Publicist

LOU COULSON ASSOCIATES, HAMISH & ANDY, HAUSMANN COMMUNICATIONS
Feb 2011Jul 2013

Led teams of publicists, activated PR plans, created copy and managed campaigns for a number of companies and clients including: Hausmann Communications, Lou Coulson Associates, BBC 6 Music, Radio 2 and Radio 1, Big Day Out music festival, Nine Network, Hamish & Andy, AACTA Awards, and the TV Week Logie Awards.

Publicist/Senior Account Manager

The Lantern Group
Jan 2009Jan 2011

Oversaw and developed campaigns for Bondi Beach's iconic film festival, Flickerfest and the Manhattan Short Film Festival. Managed campaign activation for Sydney Film Festival, unit publicist for Nine Network TV Series.

Account Executive/Account Manager

Mark Communications
Dec 2006Dec 2008

Generated media coverage, developed top-line business ideas and nurtured client and media relationships.

Editorial Assistant and Writer

YEN MAGAZINE, CLEO Magazine & The Drum Media
Jan 2006Dec 2006

Researched stories for writers, wrote copy, transcribed interviews and assisted with subediting. Interviewed and composed features on artists such as Peaches and AIR, and assisted with the planning and publicity for The Pantene Young Woman of the Year Awards. 

PROFESSIONAL HIGHLIGHTS

  • Collaborated with The Mayor of London’s office and Solace Women’s Aid to manage a client’s speech at City Hall.
  • Oversaw and managed event/media logistics for the renaming ceremony for the Clipper Ship, The City of Adelaide at the Royal Naval College, Greenwich, attended by HRH The Duke of Edinburgh. Media coverage included BBC News London, ITV and The Guardian.
  • Liaised between The Starlight Foundation, EMI and management for the Red Hot Chilli Peppers, in order to actualise a child’s ‘wish’ on stage at the Big Day Out music festival.
  • Demonstrated ability to generate and apply creative strategy, from conception to completion.

SKILL HIGHLIGHTS

  • Accomplished copywriting, creative and editorial aptitude.
  • Confident stakeholder management and negotiation skills working with media, high-profile talent, executives, artists, record labels, Government and Buckingham Palace.
  • Lateral thinker adept at working in teams and independently.

Education

Intermediate Creative Writing Course 

Groucho Club
20152015

Led by Howard Cunnell & Naomi Wood

Confident Copywriting

LONDON COLLEGE OF COMMUNICATION, UAL
20152015

Short Course

Social Media Marketing 

london college of communication, ual
20142014

Short Course

Feature Writing for Magazines and Newspapers 

sydney writers' centre
20062006

Short Course

Bachelor of Social Work 

University of new south wales 
20012004

Higher Secondary School Certificate 

the emanuel school
19872000