Work History

Work History
Feb 2014 - Present

Project Management Officer | Research Assistant

Creative Industries Research Centre 

Project Management:

- Project Management of European Union funded Interreg lV project on Sustainable Mobility, including planning, budgeting and financial management and reporting

Market Research and Insight: Responsible for Internal Business Intelligence Project and assisting research on Sustainable Mobility Consumer Behaviour, Online Communities and National Electric Mobility Communication Adaptation Strategies

- Conducting primary research, analysing the collected research, report writing and communicating key insights

- Developing customer (student) segmentations and ongoing research on customer needs

- Delivering ad hoc market/competitor analysis

Apr 2013 - Jun 2013

Research Assistant

Leverhulme Trust

- Assisted with the global dataset collection, recording and organisation on a research project on Environmental Policy, Trade and FDI which estimated the effect of environmental regulation on industry location and compared it with other determinants of location such as agricultural, education and R&D characteristics.

Jan 2011 - Jun 2012

Assistant Brand Manager

HENKEL AG

- Assisted the senior and junior brand manager in the strategic and tactical planning processes and execution

- Managed Trade Marketing Activities in major retail chains - point of sale management, adaptation of marketing collateral, organising tailor-made promotional or seasonal focus activities

- Co-managed and executed Persil CSR communication campaigns

- Conducted Market and Category Data Analysis via Nielsen Analytics and SAP BW - Assisted the execution of integrated marketing campaigns (ATL, BTL)

- Initiated, designed and executed a student involvement programme and idea generation workshops

Jun 2009 - Jul 2010

Trainee Brand Manager 

NIVEA, BEIERSDORF

- Led the product launch of teenage product lines which acquired 5% MS in the first quarter following their launch - Nivea AngelStar, Nivea Menergy

- Assisted the execution of the digital strategy of the brands across: content, mobile, email and social media

- Developed and managed marketing collateral and sales tools - Monitored and analysed competitors and categories' market data via Nielsen Analytics

- Reported on weekly sales figures and KPIs

Education

Education
Sep 2012 - Mar 2014

MSc Sustainable Business, Energy and Finance

Centre for International Business and Sustainability

Distinction

Jul 2008 - Present

International Marketing, Product Management & Innovation

WU (Vienna University of Economics and Business)
Sep 2006 - Nov 2010

BSc International Economic Relations

University of National and World Economy